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Proposal for Opening a Spa

This Hotel Management and Spa Center analysis discuss a proposal to open a spa center in the spare room of the hotel to increase revenues. It analyzes the probable risks and expected investments and how to cover the investment. It also focuses on brand image of the hotel. This presentation is brought to you by Assignment Help Australia, which provides online writing services to students studying in UG/PG Universities.

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Proposal for Opening a Spa

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  1. Hotel Management & Spa Center Analysis By Kate Yeng http://www.ozassignmenthelp.com.au/

  2. Proposal for Opening a Spa Center • Our hotel has some extra space in forms of excess capacity which can be utilized for more productive purposes. So here I propose an idea of opening a small spa center to differentiate our hotel from the others. • This will serve both the purposes: one is making the portfolio of the total offerings from our hotel to the customers more diverse and attractive and second is to make use of every single square meter more productively http://www.ozassignmenthelp.com.au/

  3. Description of the Spa Service • Spa centre would provide various types of spa services. For example: • Traditional Massage • Sports Massage • Face Firming Massage • Therapeutic Body Treatments • Hot Stone Massage • Deep Tissue Work • Aromatherapy • Facial & Body Treatments etc. http://www.ozassignmenthelp.com.au/

  4. Objectives of the Spa Centre • Quality: To provide a high quality and aesthetician services with professional environment. • Customer Retention: To increase the customer retention of the hotel by making the Spa services as one of the major highlights of the hotel. • Image Improvement: To increase the overall image of the hotel, so that it may attract customers from a little above class also who like and afford costly add-on services like spa. • Profitability: To keep in mind that spa centre is not business for the hotel but just an add-on to boost revenue of the hotel. So it should first increase profits of accommodation business, then if the spa centre itself earns the profits, it will considered as bonus. http://www.ozassignmenthelp.com.au/

  5. Resources Needed • Information • Furniture • Equipment & Spa Products and Tools • Office Supplies • Employees http://www.ozassignmenthelp.com.au/

  6. Things to be taken care of • Deciding the style of the spa • For the spa center, 3 rooms of hotel which is generally an excess capacity, would be allocated. • Identification requirement of plumbing and other utility facilities. • Isolation of louder treatments like pedicure and the reception area a little far from the quiet treatments like massage. http://www.ozassignmenthelp.com.au/

  7. Effectiveness of the Spa in meeting its objectives • Quality: As mentioned earlier, customer feedback about their satisfaction would help in judging the effectiveness. • Customer Retention: A data of regular visitors may be analysed to see their spa usage habits. • Image Improvement: with improvement in the image, the occupancy rate of the hotel should increase. Also the same customers should be ready to pay a little more to the hotel as their perceived value from the services should have been increased. • Profitability: Two separate revenue and profit analysis should be done for the hotel as a whole and the spa centre as an independent unit. After introduction of the spa facility, the change in revenue and profits of the accommodation business should be analysed. http://www.ozassignmenthelp.com.au/

  8. Risks Associated • Introduction of spa facility will definitely change the image of the hotel. This will change hotel management style and may lead to a positive as well as negative change in the customers’ mind-set. • All costs needs to be recovered. If the breakeven doesn’t happen in descent duration, then idea of adding spa facility would be a failure. http://www.ozassignmenthelp.com.au/

  9. Possible Improvements • If the responses and feedbacks of the customers are positive for the spa services and if this centre as a separate unit is profitable and adding benefit to the hotel, then various improvement in the same spa centre can be done. • For example, initially the spa centre is expected to offer a limited no. of services as that is anyway not the core business of the hotel. But if this idea works well, more services like hair treatment and other nail treatment can be added. But this again depends on the space constraint of the hotel. • There are many special types of massages which can be offered in a spa centre but the hiring experts for the same may be costly for the hotel. So after successfully running spa centre with current offerings, new sales projections can be done depending on the customers’ feedback. • Yoga services can be offered at early morning. For this service negligible capital expenditure is required and the operational cost is also the cost of the trainer only. http://www.ozassignmenthelp.com.au/

  10. Bibliography • ChamsaiJotisalikorn, 2003, “Thai Spa Book: The natural Asian way to health and beauty”, pp. 12-39 • Bernard Burt , 2008, “100 best spas of the world”, pp. 1-78 • Janet, 2007, “Spa Business Strategies”, pp. 15-90 • Catherine Bardey, 2010, “Secrets of the Spa: Pamper and Vitalize Yourself at home”, pp. 45-78 • Hannelore R., 2005, “The Spa Encyclopedia”, pp. 22-389 • Erica Miller, 2009, “SalonOvation’s Day Spa Operations”, pp. 1- 57 http://www.ozassignmenthelp.com.au/

  11. This Hotel Management Assignment Help solution is published by Oz Assignment Help, which provides online assignment writing services to students studying in UG/PG universities. • Read the complete blog for more information here. http://www.ozassignmenthelp.com.au/

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