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Fractals System Analysis. Design the Future. Target for Success. Campaign to Win. Finish with Finesse. Attack in Parallel. Align the Organization. Orchestrate. Action Plans And Fractals. Systems Are Fractal. Fractal Analysis Strategic Impact Planning For Complex Centers of Gravity.
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Fractals System Analysis Design the Future Target for Success Campaign to Win Finish with Finesse Attack in Parallel Align the Organization Orchestrate Action Plans And Fractals
Fractal AnalysisStrategic Impact Planning For Complex Centers of Gravity • Developing A Fractal System Is Required Any Time You Encounter A Complex Center Of Gravity. Complex Centers Of Gravity Will Inevitably Result From One Of Two Factors: • The Overall External And Internal System Maps Represent Systems At A High Level Of Abstraction. • Regardless Of The Overall Level Of Abstraction, Individual Centers Of Gravity In The Systems Represent Large Organizations, Complex Processes And Systems, Extensive Pieces Of Infrastructure Or Large Demographic Groups.
Fractal Analysis Is A Tool To Find Simple SolutionsTo Tough Problems Not A Device To Create More Work Keep Focus On Strategic Impact Plan For Parent Center Of Gravity Find And Work Only Those Fractal Centers Of Gravity Necessary To Achieve Parent Desired Effect Up-channel Reporting Should Be Based On Progress Toward The Parent Center Of Gravity—Not The Fractal Tools Fractal AnalysisStrategic Impact Planning For Complex Centers of Gravity
Strategic Impact Plan For Complex Selling Process COG • Selling Process • Desired Effect: The Selling Process closes sales deals thatmaximize margins. • Measures: Growth of margin over current customer mix year over year. • Target Date: 12 months • Desired Effect: The Selling Process reduces time to close deals. • Measures: Number of customers sold within a six month selling cycle. • Target Date: 9 months • Desired Effect: The Selling Process produces long-term relationships and contracts. • Measures: Market Plan developed for each customer and retention of 100% of desired customer base. • Target Date: 18 months • Desired Effect: The Selling Process identifies and develops value added relationships with strategic customers. • Measures: Number of customers/items sold above the average level of margin for that customer and dollars of sales of value • added services. • Target Date: 3 months
Fractal System From Complex Selling Process Center of Gravity
Strategic Impact Plan For Strategy COG From Selling Process COG • Strategy • Desired Effect: The Selling Strategy Process Identifies The Best Customers And Matches With Well Developed Selling Plans Before First Call. • Measures: “Good” Customers Identified. Cost, Needs, Competitive Forces, Our Strengths, Alternatives Planned And ApprovedPrior To Quote. • Target Date: 3 Months
Second Fractal Breakdown Of Strategy Fractal COG From Selling COG Fractal Strategy =
Strategic Impact Plan For Profitability COG From Strategy Process COG • Profitability Analysis Process • Desired Effect: The Profitability Analysis Process Determines Profitability Of Potential Customers Rapidly, Reliably, And Accurately • Measures: Profit Analysis Of A Potential Customer Ready Within Two Days Of A Request; Same Results When Done By Different People; And Results Borne Out By Customer Experience • Target Date: 3 Months
Fractal Centers Of Gravity Overall System Map • COG-A Strategic Impact Plan: Desired Effect; Measures of Merit; Timeframe • Actions (Perform Fractal Analysis As Required) First Fractal System Map Of COG-A • COG’ Strategic Impact Plan: Desired Effect; Measures of Merit; Timeframe • Actions (Perform Fractal Analysis As Required) Effect COG3 To Achieve Desired Effect For COG-A First Fractal System Map Of COG2 • COG’ Strategic Impact Plan: Desired Effect; Measures of Merit; Timeframe • Actions 1 to 10
Campaign 1 – Key Doctors COG: Fractal COG: Doctors At UAB Action: VP of Sales Will Brief Five Key Doctors At UAB Hospital On New Repair-Exchange Process on 6/30/05 Campaign 2 – Key Teaching Hospitals COG: Fractal COG: UAB 2nd Fractal: Key Doctors Action: VP of Operations Brief Five Key Doctors At UAB Hospital On New Repair-Exchange Process on 7/1/05 De-Conflicting FractalsAnd Action Plans Two Action Plans With Objective Conflict • Solution: Two Campaigns Work Together To Come Up With A Simple Desired Effect And Process To Move COG To Desired Effect Position. For Example: VP Ops And VP Sales Co-Present To Key Doctors
System Strategy The Essence of System Strategy • Understand The Relevant Systems • Identify The Centers of Gravity • Decide Effect To Impose • Act Analysis Leads To What, Not How “The Enemy Of Change Is The System”
Prometheus Process Fractal System Analysis Insights and Discussion