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Monica Hernandez & Shuly Sejour 11th 17 and 16

Monica Hernandez & Shuly Sejour 11th 17 and 16. Mission Statement. We are making mini cheesecakes for people who want a quick snack. They could bring their cheesecakes just in time for a party, dinner, or a special gift for someone.

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Monica Hernandez & Shuly Sejour 11th 17 and 16

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  1. Monica Hernandez & Shuly Sejour • 11th • 17 and 16

  2. Mission Statement • We are making mini cheesecakes for people who want a quick snack. They could bring their cheesecakes just in time for a party, dinner, or a special gift for someone. • We provide fresh delicious mini-cheesecakes in a variety of flavors. It’s a small snack that can be eaten any time of day and can be taken anywhere.

  3. Business Profile Insert an image of your product (or service) here! • Type of Business • Service • Conveniently Small, Tasty, Wonderful Snack • Our cheesecake will satisfy your sweet tooth while being able to take it anywhere. • Legal Structure • Partnership • We selected this because we both share the profit, liability, and the management.

  4. Qualifications • Qualifications    We love snacks. We love to bake goodies. We’re enrolled in an Entrepreneurship class and learning how to start a business.

  5. Market Analysis Total Population The total population in Chelsea, MA is 35,080 . 35,080 Target Market We are targeting people with annual income above $35,000. 15,435 Survey results show that 75% of people would purchase our mini cheesecakes. Potential Market Size 11,576

  6. Consumer Profile • By Location • Our customers are people that live in Chelsea. • By Population • Anyone that loves pastries, and snacks. • By Behavior • Our customers love to buy snacks and different pastries and try new things. • By Income • Above $35,000 per year .

  7. Competitive Advantage 7ate9 Market Basket Little Delights Factors Quality of Product//Service Gourmet Store Brand Homemade $25.00 for a dozen $3.30-3.89 per cheesecake $7.50 for one package(4 cakes) Price Location Online Chelsea Chelsea Brand/Reputation Very good Good New and Fresh Unique Knowledge Wide variety Mass Market Mini size

  8. Marketing Plan Students from our school and eventually all residents of Chelsea. $7.50 per package. Social Networking, Word of Mouth, Ads. We will sell our product at school and eventually have them order it from us. Mini Cheesecakes

  9. Marketing Plan Awareness Purchase Retention Current & Short Term (1 month -6 months) We’ll use our high school opportunities for advertisement like bake sales, morning announcements, and posters. Free sampling at school athletic events, and parent conferences. Maintain high quality cheesecakes, and offer coupons. Long Term ( 6 months-1 year) We’ll try to use social networking like Facebook, and Twitter and also creating a website. Having a booth in community events and eventually a news paper advertisement. Develop new flavors. $100.00 $50.00 n Monthly cost, by phase: $50.00 Awareness Purchase

  10. Cost of Materials/Direct Labor

  11. Economics of 1 Unit

  12. Average Monthly Fixed Expenses

  13. Time Management Plan Business Schedule for a Typical Week (168 hours)

  14. Monthly Sales Projections Break-Even Units 52/mo. Total Units 103 Full Capacity 480 units/per month

  15. Projected Yearly Income Statement

  16. Start-Up Investment $795 Total Start-Up Investment

  17. Return …on Investment 184% Annual Net Profit $1,464 = $1.84 (dollar equivalent) Start-Up Inv. $795 …on Sales 15.74% Annual Net Profit $1,464 $.16 (dollar equivalent) = Total Sales 9,300

  18. Financing Strategy for Total Start-up Investment Totals: $795.00

  19. Business Responsibility PlanPhilanthropic Strategy Plan • We will donate 5% of our profit to “To Write Love On Her Arms”. • We will incorporate this into our business by showing it on our web site. “To Write Love On Her Arms” aims to present hope for people struggling with addiction, depression, self injury, and thoughts of suicide.

  20. Business & Educational Goals Personal Business • We will begin to use different flavors and different cookie bases. • We want to take accounting, and personal finance next year at school. ShortTerm • We will expand the business by creating a website and expanding advertising.. • We want to open a store in the Boston area. • We plan to run the business as long as people are buying cheesecakes. • Running the business will help us establish careers in business. Long Term

  21. Why don’t you make your little snack a little delight! Thank you for your consideration of Little Delights

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