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Why publicity?

Why publicity?. Attract students Attract funding Attract research partners Attract new staff Enhance the reputation of the University as a centre of excellence. Research or event?. Publicity splits roughly into two categories Research stories Events. Events stories. Prize givings

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Why publicity?

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  1. Why publicity? • Attract students • Attract funding • Attract research partners • Attract new staff • Enhance the reputation of the University as a centre of excellence.

  2. Research or event? • Publicity splits roughly into two categories • Research stories • Events

  3. Events stories • Prize givings • Workshops with other organisations • Visits from celebrities, MPs etc. • These will gain you LOCAL publicity

  4. Research stories • Murray Watson’s English immigrants work • Rhona Dolev’s terrorism and children • Victor’s online Scots dictionary These have something new to say and challenge the status quo – attracting wider and possibly NATIONAL publicity.

  5. Some recent stories • Trevor Harley on psychology of love – hits in Financial Times, P&J, Courier, Radio Tay. • Rona Dolev on terrorism and children – hits in Herald, Courier, Reporting Scotland, BBC online, Scottish TV, Radio Scotland, Wave 102, Radio Tay, Kingdom FM, Real Radio, and River FM. • Scots online dictionary – hits in Sunday Times, All Scottish radio stations, Scotsman, Herald, P&J, Courier, Newsnight, Grampian TV and more.

  6. Spotting a story • Is it original? • Is it a first in the world, UK, Scotland? • Does it have implications for the public? • Furthering of knowledge is good, but discoveries with major implications make big headlines. • Is it quirky?

  7. How to channel your stories • Call or email the Press Office. A press officer will advise on the strength and likely coverage of your story and prepare it for release to the media. • Fill in the media guide form. • Email any events to b.m.smeaton@dundee.ac.uk • Consider identifying a press office contact person in your department.

  8. Fielding coverage • If you have a strong media line, the press officer will prepare a press release and issue it on a day you are available for interview. • More complicated or subtle stories can be dealt with by inviting a journalist to visit and interview you. • Intensive media training is available – book your place with Head of Press.

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