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Chapter Three THE RESEARCH PROCESS

Chapter Three THE RESEARCH PROCESS. Research Process. Development of Research questions Research Proposal Data Collection Data Analysis Research Report. The Management-Research Question Hierarchy. 6. Management Decision. 5. Measurement Questions. 4. Investigative Questions. 3.

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Chapter Three THE RESEARCH PROCESS

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  1. Chapter ThreeTHE RESEARCH PROCESS

  2. Research Process • Development of Research questions • Research Proposal • Data Collection • Data Analysis • Research Report

  3. The Management-ResearchQuestion Hierarchy 6 Management Decision 5 Measurement Questions 4 Investigative Questions 3 Management Questions 2 Research Questions 1 Management Dilemma

  4. Working with the Hierarchy • Management Dilemma • The symptom of an actual problem • Not difficult to identify a dilemma, however choosing one to focus on may be difficult Management Question Categories • Choice of purposes or objective • Generation and evaluation of solutions • Troubleshooting or control situation

  5. Working with the Hierarchy • Research Questions • Hypothesis of choice that best states the objectives of the research study • Fine-tuning the research questions is necessary • Examine concepts and constructs • Break research questions into specific second-and-third-level questions • Verify hypotheses with quality tests • Determine what evidence answers the various questions and hypothesis • Set the scope of your study

  6. Working with the Hierarchy • Investigative Questions • Questions the researcher must answer to satisfactorily arrive at a conclusion about the research question

  7. Working with the Hierarchy • Measurement Questions • The questions we actually ask or extract from respondents or data

  8. Research Process Problems • The Favored Technique Syndrome • Company Database Strip-Mining • Unresearchable Questions • Ill-Defined Management Problems • Politically Motivated Research

  9. Designing the Study • Research Design • Select a research design from the large variety of methods, techniques, procedures,and protocols. • Sampling Design • Estimating population values • Testing statistical hypotheses

  10. Resource Allocation & Budgets: Cost • Guides to plan a budget • Project planning • Data gathering • Analysis, interpretation, and reporting • Types of budgeting • Rule-of-thumb • Departmental or functional area • Task

  11. Evaluation Methods :Benefit • Ex Post Facto Evaluation • Prior or Interim Evaluation • Option Analysis (Cost-benefit analysis) • Several alternatives • Decision Theory • Selection according to a chosen decision rule.

  12. Contents of a Research Proposal • Statement of the research question • Brief description of research methodology • Pilot Testing • Data collection • Data preparation • Data analysis and interpretation • Research reporting

  13. Data Collection • Characterized by • abstractness • verifiability • elusiveness • closeness to the phenomenon • Types • Secondary data • Primary data

  14. Final Steps in Research • Data analysis • Reporting the results • Executive summary • Overview of the research (or main body of research) • Implementation strategies for the recommendations • Technical appendix

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