90 likes | 108 Views
Working with a web and mobile app development company has given me the chance of serving thousands of startups and well-established businesses. Most of them have shared stories of spending a significant amount of time and money to make their mobile app highly successful. However, not every app gets immense popularity and success in a few days. You need to come up with a proper marketing strategy to promote your app and boost the number of downloads.
E N D
6 powerful tips that will help you promote your mobile app in 2018:
Put Together a Relevant Website It can be your existing website or a website developed especially for your app. In both cases, ensure an attractive landing page. Be clear what your mobile app entails and what the specifications are. A clear description in advance prevents false expectations among the users. Moreover, you must provide a button on your site that will help users directly download the app on mobile devices. Make sure your website is mobile-friendly and allows visitors to download your app in one click. With proper website SEO, you can boost the chance that users will end up on your page via Google and download the app.
Determine the Right Keywords Just like for your business site, you need to find relevant keywords for your app. Research about your target audience; what words are they looking for? Also, use those words (keywords ) in the name of your app and description. A widely-preferred tool for determining these keywords is AppCodes. As with Google SEO, the App Store algorithm is not recognized. But, you can always play with content (app description) to optimize your app for Google's Play store and Apple's App Store. Make sure to avoid keyword stuffing in the description part.
Use Google AdWords In general, there are three ways to promote your app via AdWords: • Promote Apps by Advertising in Other Apps • Promote Apps on Search Results Pages • Generate Downloads with Ads
Generate Positive Reviews A positive appraisal stimulatesthe number of downloads. Users download an app that has 4-5 stars faster than an app that has only one. You must ask for reviews, but don't do this too often. Ultimately, you want positive feedback which brings us to the last suggestion: develop an innovative mobile app
Come Up with an Innovative Mobile App It may sound cliché, but it all starts with an excellent mobile app to build. A professionally-develop unique app which fits well with your target audience leads to positive reviews and great success. It ultimately boosts the chance of a positive word of mouth. You can hire creative mobile app development companywho will help you put together an innovative application.
Use your Existing Channels Use all the resources that you currently have in-house to make your app known. Pay attention to it in your newsletter, spread it via social media and make it known on your website. It seems obvious but is a simple way to promote your mobile app.
Conclusion In this highly-competitive mobile world, your newly-launched apps can’t achieve to get the desired outcome. You need to have result-driven marketing strategy that will not only promote your app but make your business a successful brand. For more details visit – www.baymediasoft.com