The university of Kansas

1. The university of Kansas Team members: Heather pierce Brian steele Greta simons

2. SOCIAL MEDIA & STUDENT HOUSING HELPING THE DEPARTMENT "TAKE FLIGHT"

3. Travel itinerary GOALS of the dept. of student housing THAT will be served with social media: 1. Promoting academic success, growth, leadership, and participation in all our communities. 2. Maintaining a variety of innovative and affordable environments through effective management

4. Students can be a part of their community online How social media help these goals: 1.Promoting academic success, growth, leadership, and participation in all our communities. 2. Maintaining a variety of innovative and affordable environments through effective management Links to resources, scholarships, and opportunities Advertising & Branding Encourage a new type of student leader New ways to reach out to students Staying relevant, staying innovative

5. Fears of taking flight “There are so many outlets for social media, it can be overwhelming.” (Dawson 2008) What is holding us back? “Creative ideas, but no clear understanding on how to follow through using social media. “ (Brady 2011) “Administration felt that social media was just a fad, but now fear it is too late to join the bandwagon.” (Dryer 2010) “A typical university with 20,000-student population on campus, might only have 1,000 followers on Twitter and nothing but spam posts on their Facebook wall.” (Brady 2011) “Most Universities social media sites are not successful.” (Lipka 2009)

6. Remember social media is NOT: In case of emergency • A platform to blare a message: • Facebook and Twitter were never meant to distribute news releases and marketing slogans How to not lose pressure • Damage Control: • while it is important to establish guidelines for the conversation, it is not a means to control the conversation. Rather, a vital place to host the conversation. • A self Driving machine: • Social media is not a “set it and forget it” but it takes time and effort

7. Passengers: Remember social media strengths: In case of emergency • Communicating Micronews:Social media is perfect for posting snippets of information beneficial to the housing community. How to not lose pressure • Establishing Relationships: • Social media allows us to engage prospective students, while keeping in touch with current and past residents • Humanizing the Department of Student Housing: • KU is a large state school with a large housing department, social media allows us to show our unique personality • Forming a Like-Minded Community: • Social media is a place people talk about their passions, lets make student housing one of these passions. • Increase Engagement Among Our Biggest Fans: • Social media allows housing to generate positive conversation

8. Attention Passengers: Remember Your Audience In case of emergency How to not lose pressure Use separate networks Information that is beneficial to apartment living complexes will be lost among the other housing audiences. We must create separate pages/accounts to engage them all separately. • Read research • Find out who is accessing our social media sites to conform to that audience Ask our audience Create questionnaires to find out where students spend time online Talk to other schools: Find out what has worked on other campuses, odds are it might just work on ours.

9. Attention Passengers: In Case of Turbulence In case of emergency 1. Include incentives for joining How to not lose pressure 2. Integrate social media into overarching campaigns 3. Invite accepted students to their own exclusive network 4. Social media signage and invitations at campus events

10. HOW WILL THIS WORK AT THE UNIVERSITY OF KANSAS? BUCKLE YOUR SEATBELTS Staff will be trained on how to use social media effectively at pre-established Fall & Spring Trainings. 2. The department already is moving to all online contracting. Promoting this goal through social media. 3. Use NRHH to create a new “Of The Month” (OTM) category for best use of social media. 4. Create new leadership roles for students. Allow students to strategize the uses for social media and how best to implement strategies to meet our goals.

11. Diverse populations within Student Housing Turbulence The challenges of social media The University of Kansas prides itself on tradition. Branding the Department of Student Housing for social media purposes. Large school, living on-campus is not a requirement.

12. The University of Kansas prides itself on tradition. Turbulence New traditions can be formed, and once the students take hold of them, they will last. Student Housing should focus on how to create ownership among the student population: involve students in all planning and strategy meetings. The challenges of social media Large school, living on-campus is not a requirement. Social media can help with filling spaces, letting students realize the benefits to living on campus. Accessibility to information previously not available.

13. Branding the Department of Student Housing for social media purposes. Turbulence Social media will help connect the KU Jayhawk to living on campus and being a part of the student housing community. Harnessing the enthusiasm behind the school’s mascot to promote living on campus. The challenges of social media Diverse populations within Student Housing Provide a central place where students can connect with one another. The sense of connection, all are a part of one community.

14. JUST PLANE SMART 1. The Department of Student Housing at KU is like a business. Viewing student housing as a business 2. The department is a stand alone department at the University that recruits and contracts students to live in on-campus housing 3. While the educational aspect is different than other housing providers, it is very similar in marketing and advertising efforts. 4. Viewing Student Housing as a business allows us to look to businesses with successful social media strategies. Business with similar philosophies and missions.

15. Southwest airlines 1. The news media has been buzzing about how well Southwest Airlines uses social media. A lesson in social media strategy 2. In Higher Education, we can learn from this great business example and implement key strategies into our departments. 3. Since 2006, Southwest ranked #1 in lowest number of complaints according to the Department of Transportation. (Bamber 2009). 4. While the industries are different, the spirit and motivation of Southwest Airlines and the KU Department of Student Housing are not far from one another.

16. Following the leader Southwest’s human resource strategy is geared towards the development of a cohesive team that focuses on team performance instead of individual results. taking flight with the leader in social media The company is a strong supporter of work/life balance and the importance of family The Department of Student Housing focuses on teams as well. Committees are important, and no one individual’s results are the focus.Higher Education always strives to maintain the work/life balance and the importance of family.

17. Following the leader taking flight with the leader in social media “Listen & Personalize” is the Southwest philosophy for any type of complaint or request. Each person is unique. The Department of Student Housing focuses on Schlossberg’s Theory of Mattering (1989), in which each individual needs to feel as though their being a part of the community matters.

18. Following the leader Southwest believes that Social Media takes people, but not as many as you think! taking flight with the leader in social media -12 million monthly visits to its website. -1 million Twitter followers -1.3 million Facebook “likes” -29,000 reviews on TravelGuide …and 5 employees running Social Media. Department of Student Housing employees are asked to serve on many committees and time is very hard to come by. Knowing that there is not a massive workforce needed to get these results is encouraging!

19. Following the leader Southwest believes that Social Media Strategies open the door for opportunities in collaboration. taking flight with the leader in social media For Southwest Airlines, this means partnering with business, charities, and the people that make their business grow – the customers! University departments are always encouraged to collaborate with one another. Using social media in the Department of Student Housing could mean collaboration efforts with Admissions, Financial Aid & Scholarships, Athletics, Student Senate, and more.

20. Following the leader Key Concepts for Southwest’s Social Media Strategy: taking flight with the leader in social media For Southwest Airlines, this means partnering with business, charities, and the people that make their business grow – the customers! University departments are always encouraged to collaborate with one another. Using social media in the Department of Student Housing could mean collaboration efforts with Admissions, Financial Aid & Scholarships, Athletics, Student Senate, and more.

21. WHY DID SOUTHWEST START USING SOCIAL MEDIA? And why should the department of student housing? Simply… to answer the question… “What Makes Us Unique?”

22. WHY DID SOUTHWEST START USING SOCIAL MEDIA? And why should the department of student housing? Southwest began with blogging – to update specials and tell unique stories. Then they moved these same features to Facebook & Twitter

23. This can also be true for the Department of Student Housing! WHY DID SOUTHWEST START USING SOCIAL MEDIA? And why should the department of student housing? Southwest believes that “Our brand is suited to social media because of it’s natural progression of our 37 year commitment of having authentic relationships and conversations with our customers”

24. Thank you for flying with us! We know you have many options when it comes to Social Media strategies. We believe that modeling ourselves off the business world will give us the cutting edge advantage and best relevancy for our students. HOPE TO SEE YOU AGAIN SOON!

25. References: • About Southwest. (n.d.). Southwest Airlines. Retrieved February 18, 2011, from http://www.southwest.com/html/about-southwest/index.html?int=GFOOTER-ABOUT-ABOUT • Alexander, B. (2008). Social Networking in Higher Education. The tower and the cloud:  higher education in the age of cloud computing (p. 197-201) Boulder, CO: Educause. Retrieved February 16, 2011, from http://net.educause.edu/ir/library/pdf/PUB7202s.pdf • Bates, T. (2011, January 29). Social media in higher education and barriers to change. e-learning and distance education resources. Retrieved February 12, 2011, from http://www.tonybates.ca/2011/01/29/social-media-in-higher-education-and-barriers-to-change/ • Brown, M. (2011, January 31). Southwest Airlines Social Media Strategy “ Lessons for All Organizations | Social Media Today. Social media news, strategy, tools, and techniques | Social Media Today. Retrieved February 16, 2011, from http://socialmediatoday.com/mikebrown-brainzooming/266092/southwest-airlines-social-media-strategy-lessons-all-organizations • Dawson, R. (2008, August 10). Four great visual representations of the social media and Web 2.0 landscape | Trends in the Living Networks. Trends in the Living Networks | Ross Dawson on opportunities for business and society in a hyper-connected world. Retrieved February 17, 2011, from http://rossdawsonblog.com/weblog/archives/2008/08/four_great_visu.html • Dryer, J. (2010, August 18). Social Media Integration in Higher Education | Social Media Strategery. Social Media Strategery. Retrieved February 18, 2011, from http://steveradick.com/2010/08/18/social-media-integration-in-higher-education/ • Field, C. (2011, January 11). Social Media Use in Higher Education. The Social Penguin Blog. Retrieved February 16, 2011, from http://thesocialpenguinblog.com/2011/01/11/social-media-use-in-higher-education-claire-field/ • LIPKA, S. (2009, May 1).   Colleges Using Technology to Recruit Students Try to Hang On to the Conversation - Archives - The Chronicle of Higher Education.   Home - The Chronicle of Higher Education. Retrieved February 22, 2011, from http://www.chroniclecareers.com/article/Colleges-Using-Technology-to/117193/ • Roberts, J. (2011, February 2). Why Your Schools Social Media Strategy Is Falling Behind. - Classroom 2.0. Classroom 2.0. Retrieved February 18, 2011, from http://www.classroom20.com/profiles/blogs/why-your-schools-social-media • Brady, D. (2011, February 11). Social Media in Higher Education White Paper. SEO Firm - Search Engine Marketing | Fathom SEO. Retrieved February 18, 2011, from http://www.fathomseo.com/resources/guides/social-media-marketing.asp