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WORDPRESS AND ANALYTICS

Tailoring your site to the user. WORDPRESS AND ANALYTICS. Monte Martin Force Online Marketing http:// forceonlinemarketing.com /. What is Analytics?. And why should you care?.

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WORDPRESS AND ANALYTICS

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  1. Tailoring your site to the user WORDPRESS AND ANALYTICS Monte Martin Force Online Marketing http://forceonlinemarketing.com/

  2. What is Analytics? And why should you care? Web analytics is the measurement, collection, analysis and reporting of internet data - for purposes of understanding and optimizing web usage- wikipedia

  3. What is Web Analytics? • Web analytics is the • Measurement • Collection • Reporting • Analysis • of internet data - for purposes of understanding andoptimizingweb usage

  4. What is Google Analytics? • is a powerful, free web analytics tool • It makes the measuring, collecting, and reporting part easy • It's a breeze to setup (especially with WordPress) • WordPress makes the optimizing your site super easy.

  5. Analysis and Understanding Use data to optimize your site • Quantitative Questions • How many • How often • Qualitative Questions • Why • Do you • Are you • Would you

  6. Analysis and Understanding Use data to optimize your site • Analytics only answers quantitative questions. • It is a measurement tool. • You have to determine your Goals (what do you want to know?) • Don’t expect it to do the work for you.

  7. Determining Goals • Ask Questions • What content do people read the most? • How do people find my site? • Is it easy to find my most valuable content? • Measure with KPIs (Key Performance Indicators) • Number of pageviews • All Traffic / Keyword • Landing pages / Time on site (Compare to Previous Month)

  8. Setting up Analytics

  9. Setting up Analytics

  10. Setting Up Analytics with WordPress • The Easy Way Google Analytics by Yoast

  11. Setting Up Analytics with WordPress • The Not Quite as Easy Way • Copy the tag from Google Analytics • Paste just before the </head> tag (Typically in the header.php)

  12. The Analytics Interface Reports to consider • Visitors Flow – a quick overview of how users interact with your site • Traffic Sources Reports – Where is your traffic coming from? • Landing Pages – What content is your audience viewing? • Conversion Goals – Are visitors taking the actions you want them to? • Goals must be configured, but they are an integral part of the value of Analytics - take the time to do it!* *Goal configuration is a complex subject far beyond the scope of this presentation. If you have questions about setting up goals or interpreting reports feel free to contact me. Contact Details are on the last slide

  13. Visitors Flow

  14. Landing Page Report

  15. Additional Resources • AvinashKaushik- Web Analytics 2.0 & Web Analytics an Hour a Day • http://www.kaushik.net/avinash/ • Justin Cutroni - Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI • http://cutroni.com/blog/ • Brian Clifton - Advanced Web Metrics with Google Analytics • http://www.advanced-web-metrics.com/

  16. Force Online Marketing http://forceonlinemarketing.com/ Monte@forceonlinemarketing.com 773 599-3672 Twitter: @Sirmontegu Monte Martin

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