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Reporting and analytics

Reporting and analytics. Your News Australia Dashboard helps us optimise your results as part of your monthly review. Track “View-Through” as a Metric. User sees the advertisers ad but doesn’t click. If the user makes it to the advertiser’s site within 30 days of seeing the ad message….

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Reporting and analytics

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  1. Reporting and analytics • Your News Australia Dashboard helps us optimise your results as part of your monthly review

  2. Track “View-Through” as a Metric User sees the advertisers ad but doesn’t click. If the user makes it to the advertiser’s site within 30 days of seeing the ad message… AdTaxi’s “Pixel Recognition Code” is triggered by the existence of our pixel in the user’s browser and records the visit. “View-through” pixel is served to user along with the advertiser’s ad message…

  3. Why is “View-Through” Important? • Not everyone clicks on ads, thus click-through rate doesn’t “tell the whole story”. Combining Click-through’s with View-through’s gives us a total visitation rate, which is a more complete picture, and aids campaign optimization. • Research by comScore that has shown that two-thirds of Internet users do not click on any display ads over the course of a month, and that only 16% of Internet users account for 80% of all clicks. • comScore confirmed that there is a latency effect and branding effect to online advertising, in which users arrive at the advertiser's website even without clicking. • Display campaigns show substantial effects on traffic, sales and branding despite a lack of clicks. According to comScore, exposed users are 38% more likely to conduct an advertiser related branded keyword search over a four week period, and are 27% more likely to make a purchase online.

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