Aaron Smith Senior Research Specialist Pew Internet Project

1. Mobile PhilanthropyHow mobile/social tools are changing the way Americans give to and interact with organizations Aaron Smith Senior Research Specialist Pew Internet Project Thrive Arts Conference June 13, 2012

2. Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC PRC’s mission is to provide high quality, objective data to thought leaders and policymakers Data for this talk is from nationally representative telephone surveys of U.S. adults (on landlines and cell phones) Presentation slides and all data are available at pewinternet.org

3. The Internet: Then and Now

4. Internet Use in the U.S. in 2000 46% of US adults used the internet 5% had home broadband connections 53% owned a cell phone 0% connected to internet wirelessly 0% used social network sites _________________________ Information flowed mainly one way Information consumption was a stationary activity Slow, stationary connections built around a desktop computer

5. The Internet in 2012 82% of US adults use the internet 2/3 have broadband at home 88% have a cell phone; 46% are smartphone users 19% have a tablet computer 19% have an e-reader 2/3 are wireless internet users 65% of online adults use SNS Mobile devices have fundamentally changed the relationship between information, time and space Information is now portable, participatory, and personal

6. The Very Nature of Information Has Changed Information was… Information is… Scarce Expensive Shaped and controlled by elites Designed for one-way, mass consumption Slow moving External to our worlds All around us Cheap or free Shaped and controlled by consumers and networks Designed for sharing, participation and feedback Immediate Embedded in our worlds

7. Information is Woven Into Our Lives Mobile is the needle, Social Networks are the thread Mobile… Moves information with us Makes information accessible ANYTIME and ANYWHERE Puts information at our fingertips Magnifies the demand for timely information Makes information location-sensitive Social Networks… Surround us with information through our many connections Bring us information from multiple, varied sources Provide instant feedback, meaning and context Allow us to shape and create information ourselves and amplify others’ messages

8. GADGETS

9. Adult gadget ownership over time (2006-2012)

10. Gadget ownership snapshot for adults age 18+ Subset of cell phones

11. Mobile is the Needle: 88% of US Adults Have a Cell Phone 46% of US adults now own SMARTPHONES, up from 35% in Spring 2011 Highest rates among: 18-24 year-olds (67%) 25-34 year-olds (71%) Half of cell owners use their phone to go online, and nearly one in three use the internet mostly on their cell phone instead of a laptop or desktop computer % in each age group who have a cell phone Teen data July 2011 Adult data Feb 2012

13. Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?

14. Mobile is the Needle That Weaves Information Throughout Our World % of US adult cell owners who use their phones to…

15. Cell Phone Activities by Race/Ethnicity

16. How Phones Function In Our Lives % of US adult cell owners who had done each of the following in the 30 days prior to the survey…

17. Using Phones for Real-Time Information

18. Apps: From Superhighway to Bypass One in threeUS adults download apps to a cell phone or tablet computer Apps provide direct connections to information % of app downloaders who have downloaded each type of app… App downloading is highest among young adults age 18-29 Based on August 2011 Pew Internet Tracking Survey

19. Apps, Geolocation and Augmented Reality

20. Tablet and E-reader Use is on the Rise • 29% of adults own a specialized device for e-reading (either a tablet or an e-reader) • 19% of adults own an e-book reader • 19% of adults own a tablet computer • E-book reader and tablet ownership are strongly correlated with income and education, and these devices are most popular with adults under age 50 • Women are more likely than men to own e-readers, and parents are more likely than non-parents to own tablets

21. SOCIAL NETWORKS = NETWORKED INDIVIDUALS, NETWORKED INFORMATION

22. Social Networks are the Threads That Connect Us 65% of online adults use social networking sites Consistent rates across gender, race/ethnicity, and income groups

23. Why Adults 18+ Use Social Networks

24. Social Networks and Social Cohesion • A Pew study finds that contrary to fears the internet isolates people... • Facebook users are more trusting than other adults • Facebook users have more close relationships • Facebook users get more social support than other adults For networked individuals, information is embedded and ambient

25. Special Focus - Twitter • Twitter use is especially prominent among… • African-Americans • 18-24 year olds • Mobile users

26. Case Studies The “Text to Haiti” Campaign and Pew Arts Survey

27. “Mobile Donor” study 20% of American adults have made a charitable donation online, and 9% have done so via text message Partnered with mGive Foundation, Knight Foundation and Berkman Center to get deeper insights into this group and their experiences with mobile donations Telephone survey of 1,003 text donors to Haiti relief Many people screened out due to age (under 18) or because their number was reassigned

28. Generally speaking, the mobile donors we surveyed are just “regular folks” Their tech use is > than the national avg They are young and racially diverse compared with other types of charitable donors They aren’t especially engaged with social/political issues, and don’t follow national or int’l news especially closely They participate in social/civic groups at the same rate as other Americans

29. Mobile phones facilitate “impulse giving”—most text donors gave within one day of hearing about campaign…

30. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 …and generally view text donations as a spur-of-the-moment decision When you make an online/text donation, is it…

31. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 The Haiti donors we surveyed have not followed the ongoing reconstruction efforts very closely… How closely have you been following events in Haiti following the earthquake?

32. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 …but they encouraged others to donate through their (face-to-face) friend networks % within each group who encouraged others to make a text donation to Haiti relief by…

33. % of adult book readers (age 18+) using this format on an average day, as of June 2010 and December 2011 …and many have continued to donate to other more recent disaster response efforts % within each group who texted a donation to…

34. “Internet and Arts Organizations” study National survey of all arts organizations that received an NEA grant between 2006-2011 NEA funding just a mechanism to build respondent pool; NEA did not sponsor, no questions about NEA’s role Goal is to evaluate how arts orgs are using internet, social media and other digital technologies in outreach, communications, development, etc. 3k orgs contacted, currently ~600 completed surveys Survey ongoing through July, report in Fall

35. All data available at: pewinternet.org Aaron Smith Senior Research Specialist Pew Research Center’s Internet & American Life Project asmith@pewinternet.org Twitter: @pewinternet @aaron_w_smith