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Data Warehousing Supports Corporate Strategy at First American Corporation

Data Warehousing Supports Corporate Strategy at First American Corporation. Presented To: Dr. Dina Rateb Presented By: Maha Waguih. Strategy Shifted. Realizing the huge losses Fierce competition Shifting from the traditional banking strategy to customer based relationship (TCS).

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Data Warehousing Supports Corporate Strategy at First American Corporation

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  1. Data Warehousing Supports Corporate Strategy at First American Corporation Presented To: Dr. Dina Rateb Presented By: Maha Waguih

  2. Strategy Shifted • Realizing the huge losses • Fierce competition • Shifting from the traditional banking strategy to customer based relationship (TCS).

  3. Phases to adopt the new strategy (TCS) 1- Redesign business processes 2- Gathering customer information (VISION) (Segmentation) 3- Enhance product line offered (Customize-customers with similar profiles-profitable Products) 4- Consistent quality service (loyalty) 5- Distribution channels

  4. VISION Implementation • The data warehouse VISION contains customer info, product profitability and distribution revenues and costs. • In house built VISION: 1- size and complexity 2- lack of experience

  5. Vision Implementation • Outsourcing: 1- NCR consultants, hardware and software. 2- Started developing formulas. 3- Building data warehouse platform to accommodate for up to 2 million accounts

  6. VISION Implementation 4- Data can be analyzed by the line of business or by personal accounts. 5- Irregularities in the data 6- Manage and control data and automate processes 7- Key people leave the IT group (bonuses by FAC)

  7. Transformation Impact • Predicting customer actions • Transforming the technology infrastructure and the business processes • creating a competitive edge among competitors

  8. Reasons for FAC Success • Integration of: 1- Business Strategy A-Organizational Culture (innovation- accept the change) B- Organizational Structure: allocating resource 2- Organizational Infrastructure Creating a Vision

  9. Reasons For FAC Success 3- IT infrastructure: A- recognize their weakness in the in house built, so they resorted to outsourcing (offering technical skills) B- Understand the business processes and the business requirements

  10. Reasons for FAC Success 4- IT strategy: Incentives to keep key IT people

  11. Thank You

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