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International Conference on Destination Management “ Košice on the Tourism Map”

International Conference on Destination Management “ Košice on the Tourism Map”. Košice , June 3rd , 2010. TABLE OF CONTENTS. 2011 IIHF World Championship, Slovakia 2011 IIHF World Championship venues Accommodation Marketing. 2011 IIHF WM, SLOVAKIA. 2011 IIHF WM FACTS AND FIGURES.

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International Conference on Destination Management “ Košice on the Tourism Map”

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  1. International Conference on Destination Management“Košice on the Tourism Map” Košice, June3rd, 2010

  2. TABLE OF CONTENTS • 2011 IIHF World Championship, Slovakia • 2011 IIHF World Championship venues • Accommodation • Marketing

  3. 2011 IIHF WM, SLOVAKIA

  4. 2011 IIHF WM FACTS AND FIGURES • Date April 29 to May 15, 2011 • Sites Bratislava and Košice • Organization Organizing Committee 2011 IIHF World Championship • Governed by International Ice Hockey Federation, IIHF • Host Federation Slovak Ice Hockey Federation, SZLH • Participants 16 Nations, competing in 4groups Games 24 preliminary round games 18 qualifying round games 6 relegation round games 8 final round games Audience approx. 350’000 spectators approx. 600 MilTV-viewers approx. 2‘000 hours worldwide TV-transmission approx. 200 TV-stations

  5. 2011 IIHF WM Venues

  6. 2011 IIHF WORLD CHAMPIONSHIP VENUES • The 2011 IIHF World Championship, Slovakia will take place from April 29 to May 15 in Bratislava and Košice • Bratislava, Capital of Slovakia, largest city with a population of 429,000 • Košice, 2nd largest city with a population of 235,000 POL CZE Košice UKR Bratislava AUT HUN HUN

  7. KOŠICE – SECOND VENUE

  8. KOŠICE ARENA

  9. 2011 IIHF WORLD CHAMPIONSHIP VENUES • The 2011 IIHF World Championship, Slovakia will take place from April 29 to May 15 in Bratislava and Košice POL CZE Košice UKR Bratislava AUT HUN HUN

  10. ACCOMMODATION

  11. Bratislava Team Hotels Tatra *** Holiday Inn **** Gate One **** Park Inn Danube **** IIHF Council, Delegates, Staff Hotel Slovan **** Crowne Plaza **** Austria Trend **** City Hotel*** Officiating Hotels Devin **** Košice Team Hotels Doubletreeby Hilton **** Yasmin **** IIHFCouncilHotels Doubletreeby Hilton **** IIHFStaff Hotel, Officiating Hotel Bristol *** OVERVIEW OFFICIAL HOTELS

  12. MARKETING

  13. SLOVAK REPUBLIC. HOCKEY REPUBLIC. • The official claim • “Slovak Republic. Hockey Republic.” • simply and clearly explains the relationship of the country and its people to the most popular sport, ice hockey • The design elements include the official symbols of the Slovak Republic - Slovak national emblem and ribbon • The design in the ice surface shows not only the strength of our hockey team, but also the commitment of the organizing committee to prepare a good tournament

  14. GOOOLY - THE OFFICIAL MASCOT • The wolf - atraditionalanimal in Slovakia • The name was selected by fans from Slovakia  • More than14,000 nameswerecollected

  15. PROMOTION • 29.4.2010 officialcountdown 2011 IIHFWM • Countdownclock at squaresin Bratislava and Košice • Official trailer 2011 IIHF WM introduced in May 2010 • TournamentcampaigninFebruary 2011 • PresentationatEuropeantournaments • Slovak HockeyLeague • Ticketcampaignstarts in September 2010 • Ticket sales starts in September 2010 • Supported by • SACR- Slovak TouristBoard • SARIO - Slovak Investment and Trade Development Agency

  16. WHAT DO KOŠICE AND OSTRAVA HAVE IN COMMON?

  17. WHAT DO KOŠICE AND OSTRAVA HAVE IN COMMON?

  18. THANKYOUFORYOURATTENTION 18

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