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B rand A wareness and B rand L oyalty of S hampoos and B odywash P roducts

B rand A wareness and B rand L oyalty of S hampoos and B odywash P roducts. By: Group 4 Business Class. Research of shampoo. 1 . Which brands’ shampoos have you heard of? 2 . Which brands’ shampoos do you often use? 3 . How often do you change your shampoo’ s brand?

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B rand A wareness and B rand L oyalty of S hampoos and B odywash P roducts

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  1. Brand Awareness and Brand Loyalty of Shampoos and Bodywash Products By: Group 4 Business Class

  2. Research of shampoo • 1. Which brands’ shampoos have you heard of? • 2. Which brands’ shampoos do you often use? • 3. How often do you change your shampoo’s brand? • 4.Why do you change your shampoo’s brand? • 5.Which reason mainly affects you when buying a shampoo? • 6.Can you accept the new brand of shampoo?

  3. Research of bodywash • 1. Which brands’ bodywashs have you heard of? • 2. Which brands’ bodywashs do you often use? • 3. How often do you change your bodywash’s brand? • 4.Why do you change your bodywash’s brand? • 5.Which reason mainly affects you when buying a bodywash? • 6.Can you accept the new brand of bodywash?

  4. Shampoo • TOP3 of brand awareness: • Rejoice • head&shoulder • PANTENE • TOP 3 of brand loyalty: • Rejoice • PANTENE • Dove

  5. Bodywash • TOP 3 of brand awareness: • JNJ(Johnson and Johnson) • Dove • Safeguard • TOP 3 of brand loyalty: • JNJ(Johnson and Johnson) • Dove • ACENE

  6. P&G Unique packaging: Every P&G shampoo has its own peculiar advertising to get consumers’ attention. e.g. head&shoulder: Appearance: Ocean blue color makes people associate with the blue sea and brings a fresh and cool vision Advertising slogan: Dandruff Going Away, Hair Becomes cleaner leaves an anti–dandruff impression in consumers’ heart

  7. P&G • Unique branding: • Rejoice&Saveguard • Worldwide partnership: the International Olympic Committee

  8. Johnson&Johnsonbodywash • Unique product design: • Natural and mild, it is non-stimulative.

  9. Johnson&Johnsonbodywash • Unique packaging: • Hand feeling of dull polish. • Carry conveniently with handle. • Color coordination between liquid and bottle.

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