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Best practices: Communication strategies and tools

Best practices: Communication strategies and tools. The context The 2010 census is expected to find that 309 million people live in the US. No racial or ethnic category describes a majority of the population. Audiences are fragmented, media is fragmented.

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Best practices: Communication strategies and tools

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  1. Best practices: Communication strategies and tools

  2. The context The 2010 census is expected to find that 309 million people live in the US. No racial or ethnic category describes a majority of the population. Audiences are fragmented, media is fragmented. We are living in a time when people are engaged in mulit-media and instant communications. The “technology divide” between affluent white segments and minorities is shrinking much more rapidly than predicted. Budgets are tight – Like most congregations, The Episcopal Church has no money in a marketing account: What they – and we -- have is a website, Facebook page and Twitter account.

  3. Q: On the web, where are the most conversations about the Episcopal Church? • 1. virtueonline • 2. episcopalcafe • 3. babyblue • 4. cofe.anglican.org • Neilsen study commissioned by Office of Communications, The Episcopal Church

  4. Surprise! Lifestyle sites lead the Episcopal church buzz

  5. People talk about The Episcopal Church at specific moments or stages in their lives

  6. Communication strategies in Southern Ohio:Moving from either/orto BOTH/ANDTo be effective, we must integrate print and online technologies. ALWAYS think: What is the best tool/medium to deliver this content?

  7. Diocesan communications • Print: Interchange -- only print piece distributed diocesan-wide. Cost: 34-cents to print and mail to 10,000 homes. Advantage: Goes into every home. Shares stories of ministries, connects churches and resources. Refrigerator-value. Disadvantage: May be used to train puppies. Primarily internal (some external value)

  8. Website: www.diosohio.org Website: www.diosohio.org

  9. Question: Who’s the primary audience of the diocesan website? Members of the diocese? or First-time visitors – Seekers?

  10. You have the statistics. So what?

  11. Lunch discussions • What opportunities do these statistics reveal? • 2. What challenges? • 3. What changes need to be made on our congregation’s website? • 4. How can we use Facebook to build community (virtual and in-person)? • 5. Can you imagine a Lead Generation strategy? What would you be doing?

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