1 / 16

NAHQ Communication Best Practices

NAHQ Communication Best Practices. 4 th Annual State Leaders Summit Angelisa Belden, NAHQ Staff. How can NAHQ help you achieve the most impact with the resources you’ve got available?. We’ll Discuss. Website Email Social Media Promotion Options. Website Practices. Website Practices.

doria
Download Presentation

NAHQ Communication Best Practices

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NAHQ Communication Best Practices 4th Annual State Leaders Summit Angelisa Belden, NAHQ Staff

  2. How can NAHQ help you achieve the most impact with the resources you’ve got available?

  3. We’ll Discuss • Website • Email • Social Media • Promotion Options

  4. Website Practices

  5. Website Practices • Repurpose content you’ve already written for your newsletters, emails, etc. • Commit to updating on a regular basis - even once per month is enough • For your visitors to feel confident about your content, add dates. Refer to NAHQ’s What’s New page: http://www.nahq.org/whatsnew.html

  6. Website Practices • Improve your SEO (search engine optimization) • Use ALT tagging • Add as many external links as you can. If you need to add external links, start with: • NAHQ.org • JHQ Online- http://www.wiley.com/bw/journal.asp?ref=1062-2551 • NAHQ Facebook – www.facebook.com/mynahq • NAHQ LinkedIn • Put content on a page- don’t just post a PDF or word document. It’s not searchable!

  7. Website Practices • Use analytics to help you learn about what’s happening on your site. NAHQ uses Google Analytics • 15 free analytics tools to consider: http://slodive.com/freebies/website-analytics-tools/ • What should you look at? • Overall number of site visitors • Where are they coming to your site from? • What are they searching for in your search box?

  8. Social Media

  9. Social Media • Consider ‘why’ when thinking about ‘where’ • Facebook • Good for getting info out, sharing information • Not proving to be very interactive • Many hospitals block Facebook at work • LinkedIn • Good for creating a community. Grows quickly. Hospitals usually allow access • Not easy to post events if it’s not already out on a website

  10. Social Media • Yes, it is free and easy, but it does cost you time! • Repurpose content- yours and NAHQ’s • Post your events to NAHQ’s Facebook page • Be Aware: Facebook’s Timeline format will be implemented for groups on March 30, 2012.

  11. Email & Newsletters

  12. Email & Newsletters • Be consistent. It helps people recognize and trust its coming from you. Consider • Your look • Your layout • Subject lines • Develop a simple schedule • Repurpose content when possible

  13. Email & Newsletters • Repurpose content when possible • Utilize: • NAHQ e-news articles (with permission from editor - e-news@nahq.org) • Promote the next JHQ issue- free CE article, choose an article you find interesting • Check the NAHQ What’s New page for the most updated content

  14. Promotional Opportunities • NAHQ offers ways to promote your organization and your events • Post on the Quality Events Calendar • States get one free event posting each year • Only $25 per additional event after that- very affordable! • Submit items to NAHQ e-news

  15. Future Questions? • Lori Barker, Compliance/Administrative Questionslbarker@nahq.org or 847-375- 6305 • Jacki Van Oort, Education jvanoort@nahq.org or 847-375-3675 • Angelisa Belden, Marketing & Membershipabelden@nahq.org or 847-375-6384 • Monica Piotrowski, e-news editor e-news@nahq.org

  16. NAHQ Communication Best Practices 4th Annual State Leaders Summit Angelisa Belden, NAHQ Staff

More Related