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The Spirit of Entrepreneurship

An Important Factor for Career Success Nguyen Tat Thanh University Ho Chi Minh City, Viet Nam Hosted by CHEER Presented by: Dan Matre, MBA, BS, Assistant Professor September 27, 2014. The Spirit of Entrepreneurship. Milwaukee, USA ?. 3000 miles/4830 K. (freeworldmaps.net). 4.

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The Spirit of Entrepreneurship

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  1. An Important Factor for Career Success Nguyen Tat Thanh University Ho Chi Minh City, Viet Nam Hosted by CHEER Presented by: Dan Matre, MBA, BS, Assistant Professor September 27, 2014 The Spirit of Entrepreneurship

  2. Milwaukee, USA ? 3000 miles/4830 K (freeworldmaps.net)

  3. 4 400 miles/644 K

  4. 100 miles/161K Photo by Matre Photo by Alverno College

  5. Overview of Alverno College • Profile • Schools and Graduate Programs • Unique Selling Propositions • School of Business • Presenter Background • Professional • Academic Presentation Outline

  6. Undergraduate Student Perspective • Business Plan • Instructor Feedback • External Assessor Feedback • Graduate Student Perspective • Social Entrepreneurship • Business Model Analysis • Innovation, Creativity and Imagination • Research Activity Presentation Outline, cont.

  7. Ethical New Business Expectations • Financial Risks and Rewards • Small Business Metrics • Future Opportunities • NTT, CHEER, Alverno College • General Discussion • Entrepreneurial Challenges in USA and Viet Nam • Curriculum Development • Comparative Advantages of USA and Viet Nam Presentation Outline, cont.

  8. Milwaukee, WI USA • Women’s College (University) • 1,862 Undergraduate Students • 674 Graduate Students (5% Men) • Total Yearly Revenue $ 62 million • Endowment $ 25 million Profile Photo by Alverno College

  9. Tuition Revenues (85%) • UG USD $23,000 Tuition/ $16,000 Avg. Net Tuition (Yearly) • Graduate USD $29,000 Tuition (Total) • FT Faculty 110 / PT Faculty 146 Profile, cont. Photo by Alverno College

  10. Undergraduate • Business • Arts and Sciences • Education • Nursing • Graduate Programs • Masters of Business Administration • Masters of Arts Education • Masters of Science in Community Psychology • Masters of Science in Nursing Photo by Matre Schools and Grad Programs

  11. Global Perspective Social Interaction Problem Solving Analysis Valuing Abilities Communication Effective Citizenship Unique Selling Proposition, UG Aesthetic Engagement

  12. Global and Cultural Competence Execution Strategic Analysis Outcomes Innovation Unique Selling Proposition, Grad Ethical Managing and Leading

  13. School of Business Faculty Photo by Dutcheck

  14. Daniel A Matre - Academic • Bachelor Science, Industrial Design (BS) • University of Cincinnati, Cincinnati, OH USA • Masters of Business Administration (MBA) • University of Wisconsin, Milwaukee, WI USA Presenter Background Photo by UC Photo by UWM

  15. Daniel A Matre – Professional • 3M Company (Co-op Student) • Brooks Stevens Design (Jr. Designer) • Harley-Davidson Motor Co. Inc. (Sr. Designer) • Matre & Associates Design, Inc. (President/GM) • Matre Design, Inc. (President/CEO) • Matre Group, LLC (Member) • H2_Ops, LLC (Member) Presenter Background

  16. Service Company 1985-2000 • USP Concurrent Product Design and Engineering • Artisan versus Opportunity • Small business (1-10 FT employees) • Local, regional, national client base • Consumer, commercial, medical, industrial • Harley-Davidson Motor Company • Master Lock • GE Medical Products • Case Agriculture and Construction Matre Design, Inc.

  17. Matre Design, Inc.

  18. Matre Design, Inc.

  19. (www.aboutinflation.com)

  20. Work life imbalance • Physical and mental health • Loss of face by failing • Bankruptcy • Personal marketability Entrepreneurial Risks?

  21. Freedom of choice • Independence of self • Personal growth • Maximize potential • Job security • Work place culture • Foundation for wisdom Entrepreneurial Rewards?

  22. 5 / 5,475 = .000009 % Days as an Entrepreneur

  23. “Professionals make the complex appear to be simple due to experience and the need for efficiency. Professors reveal the complexities of the apparently simple by research and reflection.” (Matre, 2009) Professor/Practitioner?

  24. MGT 400 Small Business Management (3cr.) Entrepreneur: n. a person who identifies an opportunity in the market place who then creates and manages an organization while assuming the risks for the sake of potential return. (Mariotti, 2010) Under Grad Perspective:

  25. USP* Business Description Opportunity & Passion Environment Research Under- Graduate BUSINESS PLAN Market Analysis Operations Structure Financial Projections Executive Summary Unique Selling Proposition*

  26. Instructor quantitative feedback (Marketing Section): UG Internal Assessment: S = Satisfactory ND = Needs Development U= Unsatisfactory

  27. Instructor qualitative feedback (Marketing Section): You submitted a professional marketing section that responded to the prompting questions in the plan outline. The use of a table is an excellent way of organizing the demographics and incomesof people in the targeted cities. You are correct in going to where the money is! Please include the locations of the retail outlets. The mix of possible additional revenue streamsare detailed and is combined with an organic growth strategy. The pricing strategy encourages commitment from your customers via bi-weekly, weekly, bi-monthly and monthly packages. This will add a higher level of predictability for your income flows. Aligning your promotions with the different seasons in Wisconsin is creative and will add interest to your offerings. Your work on this section will assist with the financial section of the plan. Nice to see you have a brand name. If you have time, a logo would add visual interest. Please be sure to proof read for correct grammar and spelling. Very nice work! UG Internal Assessment:

  28. 1. Students discuss each of their preliminary sections in groups. 2. Students review each others draft plan prior to publication. UG Peer Reviews

  29. 45 Commercial Bankers UG External Assessment:

  30. Banker quantitative feedback (Entire Plan): UG External Assessment: 5 = Exceptional 3 = Acceptable 1 = Needs Development

  31. Banker quantitative feedback (Entire Plan): How did the student respond to questions you asked about her plan? Sarah was well prepared and answered the few questions I had. She clarified questions and then confirmed that I understood her answer. What are the key strengths of her plan? Her passion for the plan was apparent. She applied the numerous professional skills acquired during her enrollment at Alverno College. What recommendation(s) would you make to the student to enhance and improve her presentation? I suggest she not be concerned about being more assertive during our meeting. Her plan was very professional and she should be confident in its content. UG External Assessment:

  32. MGT 630 Acting with Innovation, Creativity and Imagination (6cr.) Social Entrepreneur: n. a person who defines a significant social problem while combining and leveraging a variety of resources creating an efficient business model that provides economically, sustainable solutions. (Matre, 2013) Grad Perspective:

  33. Global Regions • Developed Regions • Common Wealth of Independent States (CIS) • North Africa • Sub-Saharan Africa • South-Eastern Asia • Oceania • Eastern Asia • Southeastern Asia • Western Asia • Latin America & the Caribbean Global Problems • Gender Inequality • Economic Development • Human Trafficking • Water and Sanitation • Sustainability • Environment • Education • Corruption • Natural Disasters

  34. Research Concept Development Problem & Passion Graduate Student BUSINESS PLAN Implementation Non-Profit Government Corporation

  35. Business Model Canvas (Osterwald, 2010)

  36. Blockbuster Video Migration 3-Dimensional Modeling (Matre, 2012)

  37. Enrollment (Matre, 2014) TIME Higher Education Waves: A Theoretical Model Classical Mega Data/Media Online/Hybrid

  38. Curriculum development • Global opportunities for students • Identifying high potential students for NVD • Barriers to entry for new companies • Cultural • Regulatory • Political • Financial • Comparative advantages of USA and VN • Economic impact of entrepreneurship Future Collaborations?

  39. > Dr. Nguyen Manh Hung, Rector Nguyen Tat Thanh University Dr. Pham Thi Ly, Director Center for Higher Educational Evaluation and Research Dr. Russell Brooker, Professor Dept. Social Sciences, Alverno College Thank You! Cam o’n!

  40. Bornstein, D. and Davis, S. (2010) Social entrepreneurship: What everyone needs to know. Oxford University Press, New York, NY, USA Longnecker, J. et al, (2012) Small business management: Launching and growing entrepreneurial adventures. South-Western College Publishing, Cincinnati, OH USA Mariotti, S. and Glackin, C. (2010) Entrepreneurship. Prentice Hall, Columbus, OH, USA Naude, W. (2013) Entrepreneurship and economic development: Theory, evidence and policy,.Univ. of Maastricht, Germany Osterwald, A. & Pigneur, Y. (2010) Business model generation: A handbook for visionaries, game changers and Challengers. John Wiley & Sons, Inc. Christensen, C. (2011) The innovative university: Changing the DNA of higher education from the inside out. Jossey-Bass, San Francisco, CA USA References

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