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Window Displays Budget Proposal

Julianne Page Merchandise Coordinator June 29, 2008 . Window Displays Budget Proposal. Goal. Increase sales by creating clean, professional and effective window displays. Enhance customers’ views/image, knowledge and interest in the 49ers Inc. Bookstore. Obstacles. Outside Window Glare

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Window Displays Budget Proposal

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  1. Julianne Page Merchandise Coordinator June 29, 2008 Window DisplaysBudget Proposal

  2. Goal Increase sales by creating clean, professional and effective window displays. Enhance customers’ views/image, knowledge and interest in the 49ers Inc. Bookstore.

  3. Obstacles Outside Window Glare Background backdrop restricted by materials Limited Props

  4. Solutions Outside Window Glare Increased and focused track lighting Background backdrop is constrained Use fabric to emphasize contrast against featured product Limited Props Invest in large, multiple-use props

  5. Outside Window Glare Glare is created by intense light that overpowers what is on the other side of a reflective surface. • Do you see the tents? • Do you see me?

  6. The difference between light differential • This picture is taken in the afternoon, with more light outside. • This picture is taken in the morning, with less light outside.

  7. Outside Window Glare Combat external light with internal light Add track lights, they are more: Flexible Bright Expandable to fit larger area

  8. Track Lights

  9. Track Lights Smaller track lights Spot lighting More bulbs needed • Larger track lights • Covers larger area • Less bulbs needed

  10. Fabric

  11. Background Backdrop Fabric Adds contrast for easier visibility of displayed product Unlimited colors, designs, sizes- eye catching! Reusable Relatively inexpensive

  12. Fabric Prices Total Price Per Window Space Oak: $32 - $56 Standard: $85 -$ 150 Combo: $96 - $300 Total Price Per Window Display Oak: $6- $10.50 Standard: $16 - $28 Combo: $18 - $28 • Reusable, washable, durable, flexible • Costs between $8 -$14 per yard

  13. Props Used to clear clutter, add dimension, and make space.

  14. Props Black Sign holders- $13 Crates- $25-37 Toggle Tower-$300

  15. Props • Stone Runner- $65 • Curly Willow Stock- $44

  16. Props • Used to clear clutter, add dimension, and make space.

  17. Mannequins • Mannequins help people identify themselves with the product. • Mannequins can make a different perspective with product: artful, outgoing, funny, attractive, bold

  18. Mannequins • Prices range from $130 to $300

  19. Mannequins

  20. Window Display Visualization • The following slides were compiled to help visualize differences between price and product.

  21. Minimum expenditure Outdoor window fabric Combination window fabric

  22. Medium Expenditure

  23. Maximum expenditure Outdoor Window Fabric Combination Window Fabric

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