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GENDER

GENDER. Our most obvious of characteristics . Adults use gender to…. Form Impressions Interpret Behavior. Characteristics of Males Characteristics of Females. How are men and women different?. Gender Roles…. All cultures define roles differently…. The lipstick effect. Stereotype Threat .

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GENDER

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  1. GENDER Our most obvious of characteristics

  2. Adults use gender to…. Form Impressions Interpret Behavior

  3. Characteristics of MalesCharacteristics of Females

  4. How are men and women different?

  5. Gender Roles….

  6. All cultures define roles differently…

  7. The lipstick effect Stereotype Threat

  8. Your personal, private sense of male/female Gender Identify….

  9. Androgynous= No distinct gender appearance/behavior

  10. Gender and the price of happiness… Advertising, Image and Self-esteem

  11. To tell about, or praise publicly (product, service, etc.) as through newspapers, T.V., Internet, Billboards, etc. to make people want to purchase it. • To make known, give notice of.. • To bring information to public attention What is advertising?

  12. How are females shown in advertising? ______________________ ______________________ ______________________ ______________________ ______________________

  13. Killing Us SoftlyAdvertising’s Image of Women

  14. How are males shown in advertising? ______________________ ______________________ ______________________ ______________________ ______________________

  15. Masculinity & Violence in Advertising

  16. Advertising geared toward young males • Flaunting of authority • Be a rebel • Don’t encourage violence- promote “in-your-face” behavior • Can depict a mean and nasty world • Survival Attitude is Everything

  17. Violent male icons or hero's from popular history- Roman centurions, pirates, etc. • Message that men have always been brutal and aggressive- part of nature • Products associated with manly needs • Often include dominance of women The Cave Man Mentality

  18. Represent advertisers use of military or sports figures • Ads often depict soldiers-complete with weapons and gear • Message here is that violence is cool • Frequently seen in ads for beer, running shoes or deodorant. The New Warriors

  19. Size and strength are traits that cross class and racial boundaries • Associated with dominance and control • Often associate muscles with violence • Physically rugged or muscular male bodies are used to sell abstract forms of power, such as financial institutions or cars Muscles and the “Ideal” Man

  20. Frequent theme of Hollywood movies • Glamorized violence=masculinity • Often guns are used to signify virility and power Heroic Masculinity

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