SEM PROPOSAL

1. SEM PROPOSAL 212.863.9699 zach@elitesem.com Zach Morrison Vice President

2. Elite SEM, a ‘Best of Breed‘ Online Marketing Agency • Recognized by Inc. 5000 as one of the fastest growing Search Engine Marketing agencies in the nation.Our qualified team of experts have been executing large scale SEM campaigns since 2004.We are dedicated to our client’ success and value our team as our #1 asset.

3. We have a passion for what we do, our people are unmatched and, most importantly, our results are unequaled Experienced Industry Experts Everyone at Elite SEM is Google Certifiedand an ad Excellence Member too Thought Leaders Members of the Elite SEM team are adjunct professors at NYU covering SEM, SEO and all other facets of online marketing OUR PEOPLEANDPROCESS A Great Culture Elite SEM boasts NO employeeturnover since inception in 2004 Hands-on Client Experience Agency Owner also owns a Top 500 Internet Retailer site. We can consult on all areas of online marketing Technology Agnostic We license the best tools on the market for your needs. Our entire team is certified in various tracking tools including Marin, AKQA/SearchRev, AdGooroo and many other industry tools.

4. SEARCH ENGINE Marketing ONLINEMARKETINGSTRATEGY MOBILEAND TABLET Advertising SEARCH ENGINE OptImization SOCIAL MEDIA Marketing ONLINE MEDIA Buying DISPLAY ADS AND Remarketing Elite SEM offers a full-suite ofSearch Engine Marketing and Online Media services

5. We partner with clients of all sizes and across all verticals

6. What sets us apart: A No Risk Proposition We have a 2-day out clause for all clients Your Long Term Partner Google ranked Elite SEM in the 99th percentile for client retention with 95% overall (industry average is 84%) ELITE SEM’S CLIENT-CENTRIC APPROACH Flexible Fee Structure Aligns our interests to achieve a Maximum ROI Full-service Management Elite SEM manages all aspectsof your online marketing campaign from start to finish

7. What sets us apart: ELITE SEM’S CLIENT-CENTRIC APPROACH Our Work is Yours You will own every aspect of your campaign including keyword research and account history We provide 24/7 Support We are a boutique agency set-up to meet your every need Custom Reporting 100% transparency into results Dedicated Google & Bing Support Team Elite SEM’s established relationship with Google & Bing ensures our clients are taken care of with a full support team

8. PROCESS

9. PROCESS Clean up account structure to improve quality score & performance Expand accounts to provide full coverage to maximize reach/opportunity Implement bid management, testing & optimization tools to hit client goals (increase ROI, increase sales volume, improvement engagement, etc) Begin full scale management - Report, Analyze, Expand/Prune, Test, Optimize Full Scale Management

10. PROCESS Analysis Of Past AdWords Account Brand Training / Goal & Strategy Discussion Account Set Up Client Research Competitor Analysis Account Development Campaign Phase Launch Data Analysis & Reporting Optimization & Testing & Expansion

11. PHASE 1 Audit & Discovery

12. SEM/AdWords Audit: 100 Point Analysis SCOPE Elite SEM will conduct a Audit Current SEM Efforts by reviewing their current/past Google AdWords & Google Analytics Accounts. Elite SEM Audit will cover 100 different points that when in line with best practices right can lead to the most optimal results across all of your paid search efforts. Executive summary -High Level Key Takeaways -Areas For Improvement -New Opportunities Quick Wins -Settings -Structure -Performance -Reach -New Opportunities Site Statistics -Historical -Last Month -Current Month 100 POINT Analysis outline -Ad Copy -Keyword Management -Account Settings -Ad Groups -Bid Management -Content (Display) Network -Search Misc. -Landing Pages -Tracking -Analytics

13. PHASE 2: BRAND TRAINING HISTORY CUSTOMER PROFILE BRANDS/PRODUCTS SOLD WEBSITE INS & OUTS COMPETITOR INFORMATION GOAL & STRATEGY • Branding • Customer Acquisition • Customer Retention • Combination

14. PHASE 3: ACCOUNT SETUP • Elite SEM will set up all necessary accounts with the major search engines; Google & Bing/Yahoo • As well as set up in other tools such as campaign management, bid management and competitive analysis tools. • From there Elite SEM, will send the client all of the necessary tracking tags in order to accurately measure performance of the campaigns

15. PHASE 4: CLIENT RESEARCH KEYWORD RESEARCH • Estimated Traffic • Estimated Costs • Estimated Competition

16. PHASE 5: COMPETITIVE ANALYSIS COMPETITORSCURRENT PROGRAMS • Keywords Bidding • Ad Copy Language • Landing Page

17. PHASE 6: ACCOUNT DEVELOPMENT KEYWORD DEVELOPMENT Keyword Targeting Elite SEM will develop all relevant keywords to target in relation to the products available Negative Keyword Development Elite SEM will also develop negative keywords that will block our ads from appearing on untargeted keywords for the most cost effective campaign AD COPY & LANDING PAGES Ad Copy Development Elite SEM will develop customized ad copy (text) using best practices & corporate language to entice targeted visitors • Each Ad will be sent to the client for approval prior to launch Landing Page Assignment Each ad will be set to send visitors to the most relevant landing page to ensure the greatest conversion rate

18. PHASE 7: ACCOUNT LAUNCH Once tracking tags are set and tested from phase 3 and all keywords & ads are approved, Elite SEM will begin to launch the campaigns in a phased approached • Branded Keywords (Control Brand Message) • Core Terms • Generic Terms • Google Display Network1Retargeting2 Placement3 Contextual Targeting

19. PHASE 8: DATA ANALYSIS & REPORTING • Customized To Each Client • Full Data Transparency • Impressions • Clicks • Cost • Avg CPC • Sales • Revenue • ROI* • Leads* • Weekly/Monthly/Quarterly Meetings • Performance • Projects Completed • Projects Working On • Things Need From Client • New Opportunities

20. PHASE 9: OPTMIZATION & TESTING • Implement Bid Management • Testing & optimization tools to hit client goals (increase ROI, increase sales volume, improvement engagement, etc) • Goal Based Bidding • Bidding Based on ROI Goals • Multi Goal Targeting • (Sales, Email Sign Ups, Store Locater, Etc). • Query Analysis • Elite SEM evaluates actual queries and determines new keyword opportunity to expand coverage as well as block negative keywords in order to improve account performance • Multi Variant Testing • Time Of Day & Day Of Week • Geographic • Keyword Path Optimization • Keyword Bids Are Optimized on Daily Basis Based On The Keyword Path Optimization

21. REFERENCES

22. REFERENCES Take a look at our site and let us know which clients you would like to speak with to get a better sense of Elite SEM from service to performance.

23. THANK YOU zach@elitesem.com 212.863.9699 954.913.4321 Zach Morrison Vice President

24. CASE STUDIES

25. In September 2009, ideeli enlisted Elite SEM to take over (from the previous agency) & manage their Search Engine Marketing campaigns. Based on tremendous YoY Growth, In August of 2011, ideeli was named the fastest growing company by Inc 500. CLIENT SINCE 2009 Elite SEM concentrated on increasing new user account registrations at a set target CPA as well as increasing overall brand visibility through online marketing channels. Using Elite SEM’s sophisticated bidding system coupled with their strategic thinking, ideeli was able to grow their user membership throughout 2009-2010, setting record highs by the end of Q4 2010. Between Q4 2009 and Q4 2010, ideeli experienced a significant jump in paid search account registrations by more than 140%. Not only did ideeli more than double its paid search membership numbers, Elite SEM enabled the flash-sales retailer to use its marketing dollars in a way that’s smart and effective, thereby decreasing cost per new user registration by 5% from Q4 2009 to Q4 2010. The spike in new user registrations via paid search not only increased brand awareness of the ideeli brand name, but it also boosted overall sales. Another win for Elite SEM on the ideeli paid search marketing campaign came in the form of an over 4,000% increase in order volume between Q4 2009 and Q4 2010. These impressive growth results Elite SEM delivered for ideeli have continued into Q1 2011 and have solidified the already mutually beneficial relationship between Elite SEM and ideeli. 

26. “I wanted to recommend Elite SEM for their management of international search programs. Elite has helped us in four principal ways: language, U.S. versus international campaigns, special character support, and non-U.S. based search engines.” — David Wabel, Director Of Online Marketing - Xoom Elite SEM manages campaigns in almost every country in multiple languages for Xoom.com “Elite understood the importance of managing our campaigns for domestic traffic separately from international ones due the difference in conversion rates, inventory and therefore bid management requirements.” “I would highly recommend Elite SEM for the management of all of your paid search programs and their expertise in developing both international and domestic campaigns.”

27. Using Elite SEM’s customized multi facet internet marketing approach, The Client ended 2010 with 58% online sales growth and 48% revenue growth, while shrinking costs by 22%. CLIENT SINCE 2009 For the second consecutive year, Elite SEM has been chosen as Tommy Bahamas agency of record for Internet Marketing. Featured in the Inc. 5000 List of Fastest Growing Private Companies in 2010, the agency is tasked with developing and managing the upscale lifestyle brand’s marketing across all digital channels including Search Engine Marketing, Display, Remarketing, Comparison Shopping and Affiliate Marketing.

28. "Our experience with Elite SEM has been more than amazing! They apply all the best practices from each of their clients to create an ecommerce experience that is not only functional but constantly evolving with added value components. Partnerships are critical in all areas of business and Elite SEM has introduced new vendors to us who have been apart of our continued website growth.  We highly recommend their services if your are looking for the best in SEM! — Elaine Sugimura , President - Havaianas • HAVAIANAS BREAKDOWN • Launched 1st Online Marketing Campaign for New United States E-Commerce Online Store • Over 55% above Sales Goalsfor the Year • Most Successful Marketing Outlet for First Year of Online Store • Increased New Customer Base In May of 2008, Elite SEM launched Havaianas first online marketing campaign for Havaianas New United States Online Store. Elite SEM’s PPC approach led to Havaianas PPC goals being surpassed by over 55% while increasing Havaianas new customer base larger than expected for the first year. Elite SEM is proud to announce that Havaianas top 2008 marketing outlet was via Elite SEM PPC marketing efforts.

29. Elite SEM has opened doors to business we never thought was possible. Search Engine Marketing is the wave of the future for all businesses, and no one does it better than Elite SEM— Edmund Mackey, Director Of Internet Marketing - Terminix CLIENT SINCE 2007 Since Elite SEM began managing Terminix PPC campaigns, Terminix has seen tremendous success & growth in their Paid Search Marketing Campaigns. The custom & thorough creation of keywords, ad text and negatives by Elite SEM lead to over a 10% increase in Click Through Rates Year over Year for Terminix. In today’s PPC space one of the most important aspects client’s are looking for is increased Conversion rates, Elite SEM was able to bring Terminix Conversion Rates up by 55% Year over Year. Most importantly, Elite SEM increased Terminix lead volume by Over 65% since they developed and began managing Terminix PPC campaigns. • TERMINIX BREAKDOWN • EliteSEMInc Increased Online Leads By Over 65% Year Over Year Since Taking Over • EliteSEMInc Increased Conversion Rates By 55% Year Over Year Since Taking Over • EliteSEMInc Increased CTR By 10% Year Over Year Since Taking Over