1 / 13

Real Madrid Club de Futbol

Real Madrid Club de Futbol. Soccer. Simple rules Minimal equipment 240 mio play once / week Planable FIFA WM 2.lagest sport live event. The Passion. Since 1902 31 Primera División champion 17 national cup champion 9 Champins League champion >100 million fans worldwide

kay
Download Presentation

Real Madrid Club de Futbol

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Real Madrid Club de Futbol

  2. Soccer • Simple rules • Minimal equipment • 240 mioplayonce /week • Planable • FIFA WM 2.lagest sport live event

  3. The Passion • Since 1902 • 31 PrimeraDivisiónchampion • 17 national cupchampion • 9 Champins League champion • >100 millionfansworldwide • Tel Nr. 311709

  4. The brand • Brands: The players • Master brand : The club • Emotion: • Prestige • Effort • Majesty • Fair play • Not just a game

  5. 1990-1997 • The fall of the champ • Bad result national and international • FC Barcelona • Fabio Capello • New Team • Roberto Carlos, PredragMijatovic, Christian Panucci, BodoIllgner, Clarence Seedorf,.. • Game & Success ++ • Finances --

  6. 1997-2000 • Back to the top • Champions League • 1998 1999 • Closing sale • long time contracts for VIP box • TV rights • Finances --

  7. The challenge I • FlorentinoPérez • Business man • Turn around the Clubs finances • Change the business model • Cash management to Professional organisation • Structure as company

  8. The challenge II • From gate receipts and local cooperation • To maximizing merchandize and TV revenues, stock values • WWB Wold wide brand • WWW

  9. Solution • Be the best club in the world • Best player • Financial flexibility • Real Madrid worldwide • Size of audience++ • Frequency of which fans come in contact with the brand++ • brand && audience

  10. Solution II • Sell club training pitches • 500Mio • Buy back rights (VIP,..) • 16Mio (2000) • 16Mio/year (2003) • Reduce staff costs • Target: <70% of revenue • big transfer big names big money • Team galactic: • Figu • Zidane • Ronaldo • Backham • 50% for the club

  11. Solution III • Set up SociedadMixta • Manage rights of Real • Except audiovisual • Managed by marketing division • Income -> Real Madrid • Big partners but not to big • Adidas • Siemens mobile • Telefonica • Audi • Pepsi

  12. Revenue sources

  13. The end of the galactic • 2006 Retirementof Florentino Pérez • Ramón Calderón newpresident Thankyou

More Related