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Role of Media

Role of Media . Media. — Film — News, TV Shows — Social Media Platforms ( Instagram , Twitter, Facebook, Tumblr , Snapchat , Youtube ) Sources of news and information about current events. We stay informed about the world around us using different types of media. .

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Role of Media

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  1. Role of Media

  2. Media — Film — News, TV Shows — Social Media Platforms (Instagram, Twitter, Facebook, Tumblr, Snapchat, Youtube) Sources of news and information about current events. We stay informed about the world around us using different types of media.

  3. Media as a Gatekeeper Media decides which stories and issues are important enough to receive public attention, and which aren’t. There are countless events and issues that we will never hear about simply because the media that we pay attention to has decided that they are not worth covering.

  4. There are two B’s of Media — Business and Bias.

  5. Media is a Business With the exception of PBS (Public Broadcasting System) most forms of media are commercial, or for-profit sources. Advertisers won’t pay for ads that nobody will see, so for-profit media needs to make the news as exciting as possible to attract viewers.

  6. Television news, especially, needs to keep things short, fast paced, and exciting — “sensationalist” news sells. 15-second sound bites have been shown to be the most efficient way of paying for ads and entertaining news viewers.

  7. Media is Biased It is impossible to be completely biased — Objectivity is a myth. Bias may cause media to cover certain stories instead of others, or cover them in a way that is weighted to one side (i.e.: liberal v. conservative ideologies)

  8. The media is largely responsible for deciding what issues society discusses in the public sphere — after all, if you don’t learn about something through media, there’s no way for you to talk about it on any level. How does this present a problem?

  9. Media as a Watchdog The media can also be beneficial by alerting the public in the event of abuse of power or other controversies in government. Media encourages transparency, or the ability to know what our governments are up to. This can take both legal and illegal forms — C-SPAN for instance, lets us watch public policy in action, while leaked confidential documents force accountability in officials.

  10. Let’s Review — Pick true/false • “Media” refers only to television. • The media decides which stories to run. • Most news sources are not for profit. • Biased means favoring one view over another. • Media often sets the public agenda. • Everyone agrees that the media should play the role of agenda-setter. • The media covers all issues, regardless of entertainment value. • People don’t need to pay attention to what’s going on.

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