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Social media is also facilitating a new way by which people are able to search and share information and increasing their awareness. See more @ http://www.konsolegroup.com
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Introduction • The Internet is a sphere that involves virtually all levels of the political communications. • Social media has caused major changes in the political communication and has become useful resource often used by the politicians in order to strengthen their visibility. • Social media a very effective in politics reach of a politician to voters for influencing them. • Role of Social Media in Politics
How Social Media Is Impactful • The revolution called social media has actually taken the world by storm • The internet got there in 4 years, iPod took 3 years for the same whereas Facebook added 100 million users in less than 9 months. • In the past few years, social media have made a rapid growth in terms of user counts globally. • Facebook has more than 1.2 billion active users whereas Twitter counts more than 200 million users . • Role of Social Media in Politics
Social Media and Indian Politics • Social media is playing a considerable new role in Indian democracy. • With the changing scenario of Indian Politics, political parties and politicians have found a new ways of reaching out to a younger and target population. • Among major political parties in India, BJP has the biggest charisma in social media in 2014 elections. • It is really a long leap from the times when politicians were relied mainly on posters, cardboard, cutouts, graffiti, banners and personal appealing to win over voters. • Role of Social Media in Politics
Scope of Social Media In Politics • The scope of social media in political campaign is not only important but it is the opportunity to be in touch with large numbers of voters quickly, constantly and at a low cost. • With the speed of communications and the numbers of people involved, the impact has to be significant because politically active people are subscribing to the candidates on social media sites like Facebook, Twitter, and Blog . • They’re still seeing those messages when their politically active friends comment and “like” them. • Role of Social Media in Politics
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