Distinct or … Extinct Tom Peters Seminar2000 LESSONS IN LEADERSHIP Orlando 21September2000

1. Distinct or … ExtinctTom Peters Seminar2000LESSONS IN LEADERSHIPOrlando21September2000

2. Summer 2000 …KOA wires up!

3. N.W.O./Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.Cell phones, Voice mail, email, Internet access

4. Levi’s and PhilipsStephano Marzano (Philips Design), Levi Strauss, Italian designer Massimo Ossi: jacket with cell phone and MP3 player built into pockets!Source: Red Herring (09.00)

5. Pentium III 800MHz: $42,893.00/#Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

6. “The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism

7. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

8. “We are in abrawl with no rules.”Paul Allaire

9. S.A.V.

10. The Kotler Doctrine:1965-1980: R.A.F.(Ready.Aim.Fire.)1980-1995: R.F.A.(Ready.Fire!Aim.)1995-????: F.F.F.(Fire!Fire!Fire!)

11. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

12. “Strategy meetings held once or twice a year” to “Strategy meetings needed several times a week” Source: New York Times on Meg Whitman/eBay

13. John Roth’s “Rules” [Nortel]1. Our strategies must be tied toleading-edge customers on the attack.2. Time cannot be sacrificedfor better quality, lower cost, or even better decisions.3. It doesn’t matter whether you develop or acquire leading technology.Our job is to provide the technology and products our customers need.4. Success is achieved byleading change, not waiting for it.5. We are paranoid about our leadership– willing to cannibalize our own products to maintain our edge.Source: Abridged from The Wall Street Journal (07.25.00)

14. No Wiggle Room!“Incrementalism is innovation’s worst enemy.” Nicholas Negroponte

15. Tom Peters Seminar2000Brand Everything:Distinct or Extinct!

16. StructurePart I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

17. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

18. Forces @ Work IThe Destruction Imperative!

19. Forget > Learn“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”Dee Hock

20. “It is generally much easier to kill an organization than change it substantially.” Kevin Kelly, Out of Control

21. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: I’m sure there are success stories out there, but at this moment I draw a blank.”Mark Sirower, The Synergy Trap

22. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

23. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

24. Pentium III 800MHz: $42,893.00/#Cisco Engineer: $19,000.00Hermes Scarf: $1,964.29Saving Private Ryan on DVD: $874.75Mercedes-Benz: $18.98Hot-rolled steel: $0.19Source: Fortune (3.20.00)

25. The [New] Ge WayDYB.com

26. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

27. Paradox ReduxAtlanta: +113,600 = #1 metro areaLayoffs [major]: BellSouth, Lockheed, Coca-Cola

28. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

29. Headline: “Bank of America to Cut … 10,000 Jobs”“Middle-level and senior managersare expected to be the principal targets of the job cutbacks.”Source: The New York Times (07.29.2000)

30. Qwest Announces 11,000 Layoffs“The cuts will beconcentrated among management employees.”Source: AOL 09.07.2000

31. And Now the Equivalent …White Collar Revolution!

32. 108 X 5vs. 8 X 1** 540 vs. 8

33. The Pincer 5“Destructive” entrepreneurs/ Global Competition“White Collar Robots”THE INTERNET![E.g.: GM + Ford + DaimlerChrysler]Global Outsourcing[E.g.: India, Mexico]Speed!!

34. “A bureaucrat is an expensive microchip.”Dan Sullivan, consultant and executive coach

35. Automation+75% of what we do: 40 “expert” decision rules!

36. “AssetlessCompany”John Bryan, CEO, on selling all Sara Lee’s manufacturing

37. “Don’t own nothin’ if you can help it. If you can, rent your shoes.”F.G.

38. Cisco, Dell =Brand-owning companies who sell Customer SatisfactionSource: David Schneider & Grady Means, MetaCapitalism

39. “We own all the intellectual property, we farm out all the direct labor.”Jim McDonnell, VP, IBM

40. RR on “Assetless” [J.B.] Sara Lee“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available with insights into the customer’s individual needs and preferences.”

41. Cemex and FDX!

42. [Pervasive “Risk Markets”“For a dollar a month, an Ohio insurance company will rent you a GPS receiver to install in your car. As part of your policy, it signals how often, when, and which highways you drive and into which neighborhoods you go. The premium you pay reflects your actual driving risk.”Stan Davis & Christopher Meyer, futureWEALTH]

43. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

44. So what will be the Basic Building Block of theNew Org?

45. Answer: PSF![Professional Service Firm]Department Headto …Managing Partner, HR [IS, etc.] Inc.

46. New OrleansApril 2000: NAPM

47. Youare the …Rock Stars of the B2B Age!

48. ChicagoNovember 1999:HRMAC

49. “support function” / “cost center” / “bureaucratic drag”or …

50. Are you “Rock Stars of the Age of Talent”