1 / 2

uControl – week2

uControl – week2. 7. 5. 4. 2. 1. Automated service, repeat usage. Consumers: segmented by venue and age. Initially target larger venues and younger people. Interactive entertainment Receive promotions. Develop games, as proof of concept Analytics Business development

kayo
Download Presentation

uControl – week2

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. uControl – week2 7 5 4 2 1 • Automated service, repeat usage • Consumers: segmented by venue and age. Initially target larger venues and younger people • Interactive entertainment • Receive promotions • Develop games, as proof of concept • Analytics • Business development • Systems integration • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Personal assistance • Co-creation • Billboard owners • NFL/NHL/College Stadiums • Billboard Network Operators • Improve experience •  CPM 6 3 • Intellectual Property • Systems Integrators • Marketing agencies • Billboard operators • Wifi/3G/NFC • Signage Player • Display •  Ad effectiveness Advertisers/ Brands Sponsors • On display • Marketing agencies • Smartphone 9 8 • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage • Software Licensing & Support • Charge per connections • CPM per week

  2. uControl – week3 7 5 4 2 1 • Automated service, repeat usage • Consumers: segmented by venue and age. Initially target larger venues and younger people • Interactive entertainment • Receive promotions • Develop games, as proof of concept • Analytics • Business development • Systems integration • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Marketing agencies • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Personal assistance • Improve experience • Co-creation • Venue owners • NFL/NHL/College Stadiums 6 3 •  CPM • Creative content • Intellectual Property • Systems Integrators • Marketing agencies • Systems Integrators • Marketing agencies •  Ad effectiveness • Billboard Network Operators • WiFi/3G/NFC • WiFi/3G/NFC • Billboard operators • Signage Player • Display • On display Advertisers/ Brands Sponsors • Marketing agencies • Smartphone 9 8 • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage • Software Licensing & Support • Advertizing revenue • OEM model; (white label games)

More Related