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uControl – week2 (deletions)

uControl – week2 (deletions). 7. 5. 4. 2. 1. Personalized shopping Convenience Recommendation Coupons etc. Develop Proof of Concept Integrate with partner solutions Market Development Alliances. Ease of Use. Partners : Software Vendors Content Mgmt Provider Network Providers

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uControl – week2 (deletions)

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  1. uControl – week2 (deletions) 7 5 4 2 1 • Personalized shopping • Convenience • Recommendation • Coupons etc. • Develop Proof of Concept • Integrate with partner solutions • Market Development • Alliances • Ease of Use • Partners: • Software Vendors • Content Mgmt Provider • Network Providers • Suppliers: • Microsoft (Kinect) • UC Berkeley (Technology IP – UCB/CS dept) • Analytics & Decision support • Consumers • Service & Support • Retailers: • (Initially – Apparel) • Retail Mktg dept • IT dept • Drive in-store traffic • Increase cross-selling • Targeted Advertising • Analytics 6 3 • Intellectual Property • Systems Integrators • Marketing agencies • Systems Integrator • Retail Store Infra. • Wifi/3G/NFC • Signage Player • Display • Cost-effective Interactive Digital Signage • AppStore • Smartphone 9 8 • Revenue Streams -> Software Licensing & Support • Value to Retailers -> Increase in-store traffic & sales • Why will Retailers pay? • Superior shopping experience for customers • Ability to cross-sell and up-sell to customers • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage

  2. uControl – week2 (updated) 7 5 4 2 1 • Automated service, repeat usage • Consumers: segmented by venue and age. Initially target larger venues and younger people • Interactive entertainment • Receive promotions • Develop games, as proof of concept • Analytics • Business development • Systems integration • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Personal assistance • Co-creation • Billboard owners • NFL/NHL/College Stadiums • Billboard Network Operators • Improve experience •  CPM 6 3 • Intellectual Property • Systems Integrators • Marketing agencies • Billboard operators • Wifi/3G/NFC • Signage Player • Display •  Ad effectiveness Advertisers/ Brands Sponsors • On display • Marketing agencies • Smartphone 9 8 • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage • Software Licensing & Support • Charge per connections • CPM per week

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