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Transit Service Design: Market Research, Service Characteristics, and Design

Gain insight into the process of designing transit services, starting with market research and identifying service characteristics. Explore case studies and receive recommendations for creating reliable, comfortable, and efficient transit services.

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Transit Service Design: Market Research, Service Characteristics, and Design

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  1. Presentation to: APTA 2009 Bus & Paratransit Conference & International Bus Roadeo/ Bus Rapid Transit Conference Lawrence Deeter Senior Transportation Planner TranSystems Chicago, IL

  2. Overview • Background • Step 1: Market Research • Step 2: Service Characteristics & Design • Case Studies • Recommendations

  3. Background • Services initiated by entities that have little background providing transit services • Market research plays a critical role • Funding often comes through a partnership with the end user • Amount of funding often known from the beginning

  4. Step 1: Market Research • Tools • Surveys • Focus Groups • Survey Design • Targeted Questions • Time of Travel • Places that Need to be Connected • Reason for Travel • Willingness / Likelihood to Use Shuttle • Preferences

  5. Step 2: Service Characteristics & Design • Service Characteristics • Flexibility • Information • Reliability • Travel Time • Comfort • Cost • Image

  6. Step 2: Service Characteristics & Design • Service Design • Fixed Route • Demand Response • Other Considerations • Management & Operations • Passenger Amenities • Marketing

  7. Case Study: Station Boulevard Shuttle • Designed to connect three residential developments along Station Boulevard to the Route 59 Metra Station

  8. Large Employer Shuttle Service • Three Types of Shuttles • Service to and from surrounding Metra commuter rail stations • Intra-campus shuttle service at the employer’s two campuses • Inter-campus shuttle service between the two campuses that also serves offices located off-campuses

  9. Recommendations • Timed Connections to Transit Service • Quick, Direct Travel to the User’s Destination • Reliable and Comfortable Service • Good Information About the Service

  10. Questions • Questions? • Contact • Lawrence Deeter – LJDeeter@transystems.com

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