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A Hackers Guide to Internet Marketing

Learn the ins and outs of internet marketing, including whitehat and blackhat techniques, automation tools, and prevention strategies to maximize your results.

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A Hackers Guide to Internet Marketing

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  1. A Hackers Guide to Internet Marketing By Mark Blaszczyk marek@marek.co Skype: Mark_Blaszczyk

  2. Internet Marketing • Advertiser / Merchant • Products • Offers • Network • Broker between Advertiser and Publisher • Adds additional value • Publisher • Has an inventory of visitors • Monetizes inventory with advertisers offer

  3. Ad Delivery

  4. Whitehat Internet Marketing • Search Engine Optimization • relative quality content • Natural Backlinks • Press Releases • Blog Articles • Media Buy Models (Paid Traffic) • Pay Per Click • Banners • Search • Pay Per Impression • Popups • Videos • List Building • Email • Social Media • Result • High visitor retention • High Trust and Authority • High resource overhead

  5. Blackhat Internet Marketing • Search Engine Optimization • garbage content with relative keywords • Spintax {hello|hi|heya|gday|re} {world|planet|earth} {keyword1|keyword2} • Automated Backlinks • Spamdexing • Web 2.0 profile creation • Domain Sniping • .gov .mil .edu backlinks • Viral Marketing • Social Media • Manipulating trends • Self Propagating ads • Result • Poor User Experience • Minimal Resources Required • Extremely Scalable

  6. How to Kung Fu?

  7. How to Kung Fu? • Find an Offer • Generate Traffic • Spamdexing • Viral Marketing • Prevention • How to hide • How to catch

  8. Finding an Offer • What is a CPA offer? • CPA referred to as “Cost Per Action” or “Cost Per Acquisition” • Pays on an action of the user, generally data input • What is an iFrame? • Frames allow a visual HTML Browser window to be split into segments, each of which can show a different document • How can we abuse it? • Alter the appearance of an Advertisers offer • Remove Terms and Conditions • Ability to capture the data entered • Keep user on your site

  9. Automation Tools • Finds related targets • Craft path • Break Captcha • Software • Outsourced • Account Activation • Sends Spintax data with link

  10. XRUMER • Forum Poster • Created by Botmaster in Russia • Scans search engines for footprints (Hrefer) • Has its own self learning Captcha breaker • Automatically signs up and creates profile • Link is dropped in the user profile • Ability to create 2000 profiles per minute • Cost is $500 and $10 per month • Considered as the most aggressive in spamdexing • Provides poor quality links

  11. ScrapeBox • Blog Commenter + more • Scan footprints from search engines • Internal Proxy Scraper • Outsourced Captcha breaking • Link is dropped in the Blog Comments • Approximately 250 blogs per minute • Considered as the Swiss Army Knife • Costs $97 for lifetime license • Provides Low to medium quality links

  12. SENuke • Web2.0 Account Creator / Poster • Targets predefined list of Web2.0 properties • Ability to create Linkwheels • Ability to predict Captchas • Can generate 300 good quality posts in hours • Costs $149 per month • Creates medium to high quality links

  13. Typical Process for Spamdexing • Find a Keyword that gets frequently searched • Register a Domain that fits • Create a simple website with keywords • Add advertising for monetization • Spam the link using tools above

  14. Keyword Research

  15. Brand New Domain

  16. Run Spamdexing Tools • SENuke to create Linkwheel • Scrapebox to Web2.0 properties • Xrumer against all Scrapebox links

  17. Blackhat Viral Marketing • A method of product promotion that relies on getting customers to market an idea – without their consent.

  18. Click Jacking

  19. Click Jacking http://www.repairservicemanuals.com/marek.html

  20. Cookie Stuffing • Load 3rd Party Cookie with Publisher code • Merchant pays Publisher if referral code matches • Seen with iFrame, Object, javascriptetc • User unaware

  21. Cookie Stuffing Examples

  22. Cookie Stuffing Examples

  23. Privacy Invasion • Profile audience • Drive Target relative ads

  24. Stealing Browser History

  25. Who else does this? • youtube.comtechnorati.comcharter.netnewsmax.comnamepros.comyahoo.co.jpsina.com.cnmicrosoft.commail.ruabout.comthesun.co.ukperezhilton.com

  26. Minimizing Detection • Blackhat • Proxy / TOR when Spamdexing • Browser Referrer Spoofing / Removal • Send visitor to legitimate site and javascript POST • Cloaking • Send Search Engine to content pages • Send visitors to money page • Send Dummy Traffic • Spread the offers amongst multiple Networks

  27. Detection and Prevention • Advertiser / Network • Block all TOR traffic • Monitor leads • Blocked referrers will eventually leak due to browser incompatibilities • Detect if Offer page is in iFrame • Enable Browser Cookies and Flash Cookies • Prevents duplicate entries from same computer

  28. Questions?

  29. Resources • http://www.liesdamnedlies.com/ad_industry_101/ • http://en.wikipedia.org/wiki/IFRAME#Frames • http://ghostcpa.com/documentation/ • http://www.scrapebox.com/ • http://www.benedelman.org/news/100708-1.html • http://cseweb.ucsd.edu/~hovav/dist/history.pdf

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