A Beginner’s Guide to Content Marketing

1. A Beginner’s Guide to Content Marketing Cost-Effective Ways to Turn Your Business Around

2. What is content? • Content is all the ways you communicate with your customers online.

3. What is Content Marketing? Content marketing is a marketing practice of creating and sharing helpful, relevant and consistent content to attract and convert prospects into customers, and customers into repeat buyers.

4. Content Marketing versus Traditional Marketing Explained: You Look For Customers v.Customers Look for You

5. Converting Potential Customers Using Content Marketing ► If you want to attract more prospects to your website . . . ►If you want to turn more prospects into leads . . . ►If you want to turn more leads into customers . . . You need CONTENT. For example, blogging allows you to leverage "public content" to attract more visitors to your website.

6. Getting Your Audience's Attention Focusing your attention on the simple changes that make a huge difference. ■ To attract readers to your content, provide valuable content that is especially exciting to read. ■Create a dynamic headline to encourage readers to follow through with the reading or viewing. ■Demonstrate to your readers that you are knowledgeable about your content. ■Show your audience that you know solutions to a worthwhile problem. This helps establish yourself as an authority figure that can be trusted.

7. Building Trust Response time is important. The faster you follow up with a potential sales lead, the better chance you have of converting the prospect. Keep in contact with prospects. If you continue to stay in contact over time and remain on their radar, there’s a good chance they will think of you when they do need your products or services down the road. Don’t just sell – help them purchase. Focus more on assessing their goals and helping them articulate their needs – then help them make the correct choice. Maximize conversions through multiple forms of contact. multi-channel marketing is the fastest route toward establishing trust and credibility. It demonstrates the scope and professionalism of your operation.

8. Converting Your Audience into Customers After you have established a loyal fan base, you can turn your fans into customers. And to do this, you will need to rely on copywriting techniques.

9. Finally . . . Making the Pitch, So To Speak ●Add more potential selling messages to your content, but still keep it relatively low-key. ●When you are finally ready to sell, you can provide your readers with a landing page advertising your services or products. ●Do all the selling by introducing an incredible offer and directing your readers to take the appropriate action.

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