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Terminal based telecommunication service and handset usage monitoring. Helsinki University of Technology 7.6.2005 Hannu Verkasalo. Contents. Thesis objective and context Research methods Project findings. Thesis objectives.
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Terminal based telecommunication service and handset usage monitoring Helsinki University of Technology 7.6.2005 Hannu Verkasalo
Contents • Thesis objective and context • Research methods • Project findings
Thesis objectives • To find whether there is any linkage between background / demographic variables and smart phone usage behavior • Segment smart phone users and conclude marketing oriented outcomes • Demonstrate the viability of terminal based handset and telecom service usage monitoring
Research methods • Factor analysis • Cluster analysis • Discriminant analysis • ANOVA and MANOVA • GLM regression methods • Survival analysis
Outcomes - General describtive statistics
Outcomes - Three identifiable usage clusters
Outcomes • There are patterns between user demographics and smart phone usage • Users can be segmented; this holds concrete business value • Users tend to concentrate their usage actions • Smart phone usage patterns change in time • It is possible to monitor users with terminal based software