The Mobile Video Revolution

1. The Mobile Video Revolution  1/22/2010, 9:30-10:15am/ Video Communications Track

2. Examples of Mobile Video Services • Live Streaming • Qik, ustream.tv, kyte, flixwagon • Video viewing • YouTube • Video Telephony • Fring, Skype, oomoo • Video Ringtones • Vringo

3. Opportunities • Mobile overtakes the PC as the dominant Internet Experience platform • Per a recent Gartner study: “in 2013 the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units vs. PCs at 1.78 billion units.” • Per Pyramid Research, “the number of users globally paying for mobile video and TV services is expected to jump to 534 million by 2014, a five-fold increase from 2008, and they estimate US market revenues alone at $16 billion by 2014.” • Per Infonetics research “397 million mobile video phones will sell worldwide in 2013, creating a market worth tens of billions of dollars” • Video Ringtones: Ringtone market worth 1B US$, but future seen in in the form of video capabilities (Vringo, Jupiter Research).

4. Our Speakers James Awad Product Marketing Manager, Octasic Bob Logan Director, Dialogic Media Labs Boaz Zilberman Founder and CTO, fring Cliff Rees President and CEO, Xcast Labs

5. Octasic

6. Video in the enterprise MORE COMMON

7. Ecosystem Corporate Skin, Voice XML Customization Video conf / IVVR Application SIP / 3G-324M Signaling Quality Aspect H.264 / MPEG2 transcode DSP PC Ethernet / TDM Ethernet / TDM

8. Target Markets Core Network Core Network Public Internet Video streaming servers Enterprise HD Video Conf. Session Border Controller (SBC) Wireline / Wireless Media gateway Video & Voice Enterprise Voice & Video PBX 2G, 3G, 4G Basestation

9. Dialogic

10. Traditional VAS Services Become Video-Enabled… Video Enabled LBS Video Mail IVVR Video SMS Video Conferencing Video Call Prepaid VRT Location Based Service Voice Mail IVR SMS Conferencing Prepaid CRBT “VIDEO IS THE NEW VOICE”™

11. Visual Menu Choices – Simple Example 1: Account Balance 2: Transfer Money 3: Order New Checks 4: Speak to Agent 2 1 3 4

12. Example: Stock tracker application Real time update data Stock Price, Betting odds Show chart AAStocks in Macau

13. Some “Real World” Examples - APAC Entertainment (Your Karaoke “Score”) by iflytech Video Contact Center By SKT To See More Examples, Go to the Dialogic YouTube Channel

14. Some “Real World” Examples - EMEA LBS by Crealog Video Portal By Interactive Media To See More Examples, Go to the Dialogic YouTube Channel

15. Some “Real World” Examples - Americas Video Portal (Traffic Monitoring) by CallTech Video Surveillance by Redmond Software To See More Examples, Go to the Dialogic YouTube Channel

16. Other Innovative Applications Mobile Advertising by Bay Talkitec Entertainment (“Love Meter”) By EGTEK To Watch Video, SMS BMW to 5555 • Customer sends SMS seeking information • BTT VAS Platform receives SMS and initiates Video call to the customer • At the end of the video play, advertisements can be made interactive • Speech recognition, with partner “scoring” app, determines a “Love” score • MMS is sent with the info after a call • Possibly suggest to “send flowers” to your girlfriend

17. fring

18. fring is your rich mobile communication hub Internet Where you meet and communicate with all your online friends, using an intuitive and integrated internet experience, all directly from your mobile device.

19. Make video-over-IP calls Live video calls between fringsters and to other online buddies Video calls

20. High level architecture

21. from the press…

22. Thanks!Questions please! James Awad, Product Marketing Manager, Octasic james.awad <at> octasic.com , www.octasic.com Bob Logan, Director, Dialogic Media Labs, Bob.Logan <at> dialogic.com, www.dialogic.com Boaz Zilberman, Founder and CSA, fring, boaz <at> fring.com, www.fring.com Cliff Rees, President and CEO, XCast Labs, crees@xcastlabs.com, www.xcastlabs.com Moderator: Hugh Goldstein, Au24, marketing <at> au24.net, www.au24.net