The Future Of Mobile Video

1. The Future Of Mobile Video

2. Our Panelists • Bryan Taylor, Anderson Taylor • Joe Mele, Dialogic Media Labs • Jon Medved, Vringo • Anatoli Levine, RADVISION (moderator)

3. Bryan Taylor, CEO

4. Technologies Overview Online Application- SaaS Software as a Service LAMP, .NET, SharePoint, Java, XML, Ajax, Flash and Action script technologies to name a few! Mobile Applications Mobile Video SIP, IMS client server technologies Mobile VoIP Unified Communications technologies Mobile Payment PCMI compliant 4

5. Our Focus is on You! Business Process and Application Development Creation of Anderson Taylor in 1998 to develop online solutions. From its inception Anderson Taylor (AT) focused on building online application portals for enterprise businesses to manage their vendor relations, customers, communications, marketing and assets. Anderson-Taylor - Application Development. Since 1999 Anderson Taylor has built online application solutions that are used by AVAYA, Delta, Sprint, NEC and many other Fortune 500 companies. Anderson Taylor has provided online applications to manage hundreds of thousands of agents and their customers. Business Solutions. Anderson Taylor can take a high level consultative approach to SaaS and Mobile Application Project Solutions. Our combined experiences in technology and customer service businesses allow us to provide world-class consulting service solutions. 5

6. Mobile Development Capabilities 6 Anderson Taylor worked on the following Solutions for HTC, PocketPC, Palm, Blackberry, iPhone and Java enabled phones: • Application for remote control & data access systems for medical, maintenance and technicians applications • Rich User Interface with efficient sorting and navigation abilities. • Wireless applications for Palm devices with BT connections. • Integration with embedded devices for data exchange and storage. • Connections to embedded devices using standard protocols like RS-232. • Implementation of a SQL Server CE by using proprietary developed libraries. • Applications that use GPRS to connect to devices via Mail, Web and FTP servers. • GIS implementation for BT based GPS receivers and devices. • RS-232 communication with different Embedded Devices. • Geographical Maps embedded user interfaces using third-party controls. • UI controls programming with provided secure connection using encryption methodologies. • Mobile implementation for server side technologies including J2ME, ASP.NET.

7. Field Team Management By deploying a management application to WM6 TOUGH devices and integrating a video, photo, voice capture technology, Anderson Taylor plans to reduce installation time for Honeywell as they update rural electric systems nationwide. WM6 and based application built for tough phones Installation Tracking Live in Field Integration into Honeywell legacy systems Voice and Video Integration for Video Equipment Recognition Photo ID Install Authentication Truck Inventory Management and Inspection GPS with RSS Augmentation Team management portal Team Routing Systems Additional gas, restaurant and hospitality

8. The Future of Entertainment Solutions • Branded Mobile Video • Deliver on-demand streaming video • Provide high quality images • 15-30 fps high quality video • Anti-jitter technology • Superior Server Client Technology • Faster streaming content • Low bandwidth requirements • Interactive user experience • No DRM (streaming only) • Manage thousands of movies easily • Larger simultaneous user capabilities • Optional time / Location Analytics • Provide Event Specials / Tie-Ins • Time Specific Marketing • Optional Advertising Module • Mobile Banners • Expandable – Clickable – Focuses advertising with analytics

9. Branded Mobile Video Sales Page

10. Admin Tool to Manage Content

11. Mobile Video Demo • Entertainment Previewing • Easy Three Step Process • Interactive Video Screen with Voice Over Instructions • Could be Developed to Take Voice Instructions • Provides Interaction with User • Movie Titles May be Organized by Genre in the Future for Better Navigation • Easy to Read Selection Menus • Customer Can Choose a Movie • in Less than 40 Seconds.

12. Mobile Video Demo • Branded Website Portal • Supporting Website Portal • View Mobile Orders • Download Application • Obtain Support • Customers to Order Phones • Admin Portal • Manage Mobile Content • Manage Mobile Users • View Analytics • Manage Campaigns • View Sales • Simple Movie Order Integration

13. Joe Mele, VP and GM, Dialogic Media Labs

14. Dialogic® Media Labs Video “center of excellence” inside Dialogic World-class team of video technologists Research and development of advanced video technologies for Dialogic products

15. 4G Mobile Video’s Key Attribute: Quality • Expectations are getting higher • 1080p at home • HD, even on YouTube • 3D for home use is coming • Content is getting better • Most content viewed on mobiles is “professional” • Contrasts with online viewing of mostly user-generated content • Display screens on mobile devices are getting bigger • Sony dash™ with 7” LCD screen • viliv X70EX with 7” touch screen, S5 “pocket PC” • Variety of large screen devices powered by Intel Atom™ • Quality is becoming a design imperative • Performance continues to be important… • But quality will trump performance in new projects • Higher-bandwidth networks will help • Better bandwidth supports wider range of applications • But quality of experience is not guaranteed • Problems can still arise from network fluctuations/interference/ transcoding • Quality measurement/analysis tools will be needed • Service differentiation based on quality is possible • Metrics are needed across the network to the device • Important to focus on the user experience, not network performance

16. Anatoli Levine, Director, Product Management

17. Welcome to RADVISIONTHE INDUSTRY’S EXPERT IN VISUAL COMMUNICATIONS • Major focus since 1992: High Quality Video Communications in IP networks • Major product focus areas: • Complete infrastructure for delivering Videoconferencing and interactive HD Video services in IP and 3G/4G networks • Complete solutions for high quality HD Video Communications applications • Enabling Technology building blocks for V2oIP, 3G/4G and IMS Developers

18. Interactive Video is Everywhere

19. Driving Factors in Video Adaption • Availability • Network capabilities (4G) • Any device, any place, any form factor • Decrease in cost (commoditization) • Quality of experience • Ease of use, intuitive interfaces • Reliability • Sound quality • Persistent image quality

20. The Future of Mobile Video • What is the role of 4G networks in making video “available”? • Do we need to strive for quality, or we trained enough in “cell phone quality” so we are ok with anything? • What is required from the devices to support “video everywhere”? • What else impacts video adaption? Are we ready to be seen “always”? • What’s up with the standards?