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Persuasive Language

Ethos, Pathos, & Logos. Persuasive Language. OBJECTIVES. -Understand and define ethos, pathos, & logos -Recognize characteristics of E,P,L in a given text -Employ E,P,L in your own writing. Letter Home.

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Persuasive Language

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  1. Ethos, Pathos, & Logos Persuasive Language

  2. OBJECTIVES • -Understand and define ethos, pathos, & logos • -Recognize characteristics of E,P,L in a given text • -Employ E,P,L in your own writing

  3. Letter Home • You will write a letter to your parents asking for something. The “something” should be a serious request. Maybe a curfew extension, raise in allowance, a car… In your letter you will use ethos, logos, and pathos to persuade your parents to honor your request. Your letter will be mailed home, and your parents will provide me with feedback on the effectiveness of your argument.

  4. ETHOS • Greek word—related to ethics/ethical • Moral; showing moral character • Image—how does a writer/speaker come across?

  5. ALLUSION • reference to, a place, event, literary work, or work of art, either directly or by implication. • Not to be confused with illusion

  6. Speaker’s Ethos • Does he speak with confidence? • Appropriate word choice? • How does he carry himself? • Is he nervous? • Eye contact? • Is tone appropriate for audience? • Is he speaking with purpose?

  7. Writer’s Ethos • Appropriate word choice? • Correct spelling & punctuation? • Is tone appropriate for audience? • Organization—Writing with purpose?

  8. Letter from Birmingham Jail byMartin Luther King The Letter from Birmingham Jail is an open letter written on April 19,1963 by Martin Luther King Jr., an American civil rights leader. King wrote the letter from the city jail in Birmingham, Alabama, where he was confined after being arrested for his part in a planned non-violent protest conducted by the Alabama Christian Movement for Human Rights and King's Southern Christian Leadership Conference against racial segregation by Birmingham's city government and downtown retailers.

  9. RHETORIC • Using language as a tool for persuasion

  10. Rhetorical Devices • Techniques that writers/speakers use to persuade

  11. PATHOS • An appeal to the emotion of the audience

  12. Contrast (antithesis) • Use of words or phrases that are opposites to create effect

  13. ANAPHORA • Repetition of a phrase for rhetorical effect or emphasis

  14. ALLITERATION • repeating the same consonant sound at the beginning of several words in close succession. • Ex: tongue twisters

  15. LOGOS • Loosely translates to logic • Depends on reasoning and evidence

  16. COUNTERARGUMENT— 2 PARTS • Concession– Anticipating the opposition’s major argument • Refutation—An argument against your opposition’s major argument

  17. Deductive Reasoning • Stated in a three part statement called a syllogism. • A is true(general statement), and B is true(particular example); therefore C(conclusion) is true.

  18. Syllogism Example • A. All books from that store are new.B. These books are from that store.C. Therefore, these books are new. If A is true, and B is true, then C must be true.

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