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Persuasive Techniques

Persuasive Techniques. What does it mean to persuade?. How Can We Persuade?. Rhetoric “Persuasion is clearly a form of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.” - Aristotle. Three Rhetorical Appeals. Logos – Mind

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Persuasive Techniques

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  1. Persuasive Techniques

  2. What does it mean to persuade?

  3. How Can We Persuade? • Rhetoric • “Persuasion is clearly a form of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.” - Aristotle

  4. Three Rhetorical Appeals • Logos – Mind • Appeals to your logic • Pathos – Heart • Appeals to your emotions • Ethos – Trust • Appeals to your values and beliefs

  5. Logos – “Logic” • Syllogism All men are mortal.Socrates is a man.Therefore, Socrates is mortal. • Enthymeme • All premises must be true • Bubonic plague spread by faulty premises • Facts, statistics

  6. Exercise 1 • Discuss with your group a time when you won an argument based upon logic. • As a team, create a syllogism that uses this form: All X are Y. All Y are Z. Therefore, all X are Z. Write it on the board when you’ve completed it!

  7. Pathos – “Emotions” • Anger • War • Call to action • Pity • Mass shootings • Insecurities • You didn’t know you needed it!

  8. Exercise 2 • Discuss with your group: Do you think it’s ever deceptive or unfair to use emotions to persuade someone? • Share with the class: Was there ever a time where you made a decision based upon emotions that you regretted later?

  9. Ethos – “Ethics” • Speaker’s apparent credibility • Expertise • Finding common ground • Ad hominem – “to the person”

  10. Exercise 3 • Discuss: • Imagine you’re writing a paper that is aimed at persuading teens to stop cyber bullying. • What sort of image do you want to project to your audience? • What can you do to help project this image? • What words or ideas do you want to avoid to project this image? • What effect do misspelled words have on this image?

  11. Exercise 4 • Label each of the following arguments with the rhetorical appeal (ethos, logos, pathos) that it represents. • “During my twenty-five years of research at CERN, I was able to gather extensive knowledge of quantum mechanics.” • “If we don’t secure our borders, the Mexicans will come and take our jobs.” • “Every female on the student council voted for Derrick, so if Betty is student council secretary, we know she didn’t vote for Stephanie.”

  12. Exercise 5 • Consider this saying: “Young conservatives have no heart, and old liberals have no brain.” • What do you know about the views of Democrats and Republicans that might cause people to believe this? • Which party’s beliefs rely more heavily on pathos? • Which party’s beliefs rely more heavily on logos? • Which party’s beliefs rely more heavily on ethos?

  13. Ticket Out of Class • Write a sentence that uses logos • Write a sentence that uses pathos • Write a sentence that uses ethos

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