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Hallmark

Hallmark. Retailer Report Ryan Kozar Denise Burkholder Erin Beyer. 1910 – Joyce Clyde Hall starts wholesaling postcards 1911 – Joyce and his brothers form Hall Brothers 1925 – The word "Hallmark" first starts to appear on cards 1928 – "Hallmark" now appears on all cards

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Hallmark

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  1. Hallmark Retailer Report Ryan Kozar Denise Burkholder Erin Beyer

  2. 1910 – Joyce Clyde Hall starts wholesaling postcards 1911 – Joyce and his brothers form Hall Brothers 1925 – The word "Hallmark" first starts to appear on cards 1928 – "Hallmark" now appears on all cards 1944 – The slogan, "When You Care Enough To Send the Very Best" is first used 1949 – Hallmark signature and crown logo created 1954 – Name officially changes to Hallmark Cards, Inc. 1956 – Company moves to Kansas City, Mo. 1966 – Hallmark International organized 1994 – Hallmark Gold Crown® Card becomes the first consumer-reward program in the greeting card industry. 1996 – Corporate Web site launched: Hallmark.com 2002 – Donald J. Hall Jr., grandson of Hallmark founder J.C. Hall, is named president and chief executive officer History

  3. “Hallmark has believed in the very best of human nature, the desire each of us has to live a life that intertwines in meaningful ways with others.” That Belief Drives their Mission to Help People… …Communicate …Connect …Celebrate “When You Care Enough to Send the Very Best” Mission

  4. 43,000 Retail Outlets in the U.S. Net Revenues of $4.2 Billion Worldwide: 18,000 Full-Time Employees Creative Staff of 800 Artists, Designers, Stylists, Writers, Editors, and Photographers More than 48,000 Products in its Line at Any One Time Publishes Products in More than 30 Languages and Distributes in More than 100 Countries Background

  5. Location: 932 NW CIRCLE BLVD Corvallis

  6. Competitive Advantage • Cards! • Logo has meaning “caring enough to send the VERY best!” • Allied Card Lines • Shoebox • Maxine • Song Cards • E-cards (online) • Hoops and Yoyo • Gold Crown Program

  7. Competitive Advantage (cont.) • Ornaments • Decoration • Collection: Series • Hall of Fame • Online • Coupons • www.Hallmark.com • Direct • Coupons • Promotions • Hallmark Magazine

  8. Strengths Good customer service Small town atmosphere Many loyalists Offers benefits for those loyalists Tradition & reputation Weaknesses Little foot traffic Small retail space Location (crime) Lack of signage options “Overpriced balloons” SWOT Analysis

  9. Opportunities Local store commercial Students & parents Relocation to downtown Threats Rice’s Pharmacy Gifts and Wine OSU Bookstore Card-making computer programs E-cards Fred Meyer’s Dollar stores SWOT Analysis

  10. Hallmark.com, http://www.hallmark.com/ Sources

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