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Tatiana Aulachynskaya 2014 GameFounders

Mobile Games : ID, UI, UX Part 1: FTUE. Tatiana Aulachynskaya 2014 GameFounders. Про меня. About me. Product manager Mobile games (>15 published) Interested in UX. Три святых слова. 3 key metrics. A cquisition R etention M onetization. Использование перслнажей.

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Tatiana Aulachynskaya 2014 GameFounders

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  1. Mobile Games: ID, UI, UX Part 1: FTUE Tatiana Aulachynskaya 2014 GameFounders

  2. Про меня About me • Product manager • Mobile games (>15 published) • Interested in UX

  3. Три святых слова 3 key metrics • Acquisition • Retention • Monetization

  4. Использование перслнажей UX guidelines: Character

  5. Использование перслнажей UX guidelines: Character

  6. UX guidelines: Character

  7. Использование перслнажей UX guidelines: Character

  8. Много анимаций и партиклов UX guidelines: Particles & animation

  9. Много анимаций и партиклов Particles, particles

  10. UX Guidelines: Story

  11. Все очень яркое UX guidelines: bright colors

  12. UX guidelines: Real-life setting

  13. UI design: FTUE

  14. Designing: FTUE (first-time user experience)

  15. Designing: FTUE (first-time user experience)

  16. Designing: FTUE (first-time user experience)

  17. Designing: FTUE (first-time user experience)

  18. Designing: hints on loading screens

  19. FTUE: analytics

  20. FTUE: analytics

  21. FTUE checklist • Does not pause gameplay • 30 secondshooked • Tunnel: step continues when user did what you need • Expose Cool Features Early • Make buy in the shop/ make spendhard currency / make invite friends

  22. FTUE checklist… continued FTUE Checklist…continued • Character helps • Better to show than write • Can add narration • If you want someone to look at something, make it move. • Make sure they get it. • No need to show all features (hints) + don’t teach the obvious • Cover all steps with analytics

  23. Tatiana Aulachynskaya • @trinya • S: trinushka • trinushka@gmail.com Questions?

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