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Member Value Realignment Strategic Partnerships & Member Value Plan

Member Value Realignment Strategic Partnerships & Member Value Plan. Objectives. Better define the Charlotte Chamber’s value proposition Infuse diversity Improve efficiency and effectiveness Stakeholder* centered Develop effective outcome metrics Engage a Team delivery approach

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Member Value Realignment Strategic Partnerships & Member Value Plan

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  1. Member Value Realignment Strategic Partnerships & Member Value Plan

  2. Objectives • Better define the Charlotte Chamber’s value proposition • Infuse diversity • Improve efficiency and effectiveness • Stakeholder* centered • Develop effective outcome metrics • Engage a Team delivery approach • Leverage role and purpose of Chapters *A stakeholder is any business (regardless of size) that has a physical business address that falls within the Chapter boundary

  3. New Value Proposition • - Awareness(Communications, Website) • Access(Business Intelligence, Networking) • - Action(Public Policy outcomes, ED/jobs, Events)

  4. Diversity and Inclusion New Philosophy: • A diverse and inclusive Charlotte Chamber is relevant for today and the future • Diversity is how we plan,act and include…not just programs we operate • All functions of the Charlotte Chamber will incorporate diverse thought and action Importance: • Changed Demographics in the region • Impact on regions systems, processes and markets • Membership growth • Leadership growth • Growing a relevant chamber

  5. Efficiency & Effectiveness 45% Reduction in meetings (from 339 to 186) • Chapter programming (63)*** • Chamber award event (1) • Chapter special events (7) • Monthly chapter board meetings (42) • Council events / lunches (30) • Council board meeting (42) • Annual open house (1) ***Chapter Lunch/dialogs now include new member orientation

  6. Front Door Approach BusinessCommunity Southpark Chapter Northwest Chapter East Chapter Airport Chapter Ballantyne Chapter University City Chapter Center City Chapter Charlotte Chamber (Committees, councils, public policy, economic development, CMDC, land use, etc)

  7. Ambassadors & Retention efforts New Member Orientation Re Alignment Chapter & Stakeholder Centric Approach Ethnic Chambers** Councils Chapters Programming & Services Outcomes/ Metrics **Ethnic Chambers are NOT councils of the Charlotte Chamber, but separately chartered and operated business entities

  8. Benefits & Outcomes • High quality events • Increased attendance • Deeper networking & volunteer opportunities • Diversity embedded in all events • Increased use of technology • Member relevant programming • Chamber staff dedicated to strategic issues • Event sponsor ROI

  9. Implementation Timeline • First Concept Draft – Mid July ’07 • Present to Bob, Blair and Manning • Discuss with SVP’s • Meet with Riley, Jones, Richards and Zapata • Present to key groups (Diversity Advisory Council, Chapter Chair meeting, Council boards) • Key staff members • Staff Input – Mid July ’07 thru Early August ’07 • Functionality • Staff delivery system • Volunteer Engagement Strategy • Management strategy for 2007 POW • Key Volunteer Engagement – Mid August thru Late August ’07 • Staff Role Definition – Mid August thru Late August ‘07 • Member Feedback – Mid August thru Late August ’07 • Clearer definition of member value • Test planned concept design for validity • Chamber “Advance” – September 20-21, ‘07 • Implementation – Fourth Quarter ’07 thru early 2008 • Finalize 2008 POW for each chapter at the Chapter Retreat - October 30th • Measurement/Feedback - Ongoing

  10. Questions? • Steve Partridge, Sr. VP Member Value • Keva Walton, Sr. VP Strategic Partnerships

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