Marketing analysis project BUS 260c Valeriia Tretiakova Kevin Zappia Iva Naumova

1. Marketing analysis projectBUS 260cValeriiaTretiakovaKevin ZappiaIva Naumova Victoria Lyubykh 11\03\2013

2. Outline 1 slide introducing the key sections/ information items in this presentation

3. Inditex Inditexis one of the world's largest fashion retailers, welcoming shoppers at its eight store formats -Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - boasting 6.104 stores in 86 markets.

4. 2 slides covering • Your company/ organization • The market, in which you operate • Your product/ service • Your competition • Your distribution channels

5. How did you gather your observations? (or share your methodology) 1 slide reporting where you collected observations (i.e. visited website, explored and monitored presence on social media platforms, read analyses, watched advertisements, experiences apps, etc. etc. etc.)

6. SWOT 1-2 slides covering SWOT of the company/ organization in the context of the market and competition following the framework below Favorable factors Unfavorable factors Internal factors Strengths Weaknesses Company analysis External factors Opportunities Threats Market analysis

7. Target market/s

8. Positioning

9. Product

10. Price

11. Distribution

12. TV and radio Communications 1 slide describing communications on TV and radio channels: • Channels of communication • Communicated content • Communication patterns (how frequently? other factors?) • Style of communication • Other observations?

13. Print 1 slide describing communications on print media channels: • Channels of communication • Communicated content • Communication patterns (how frequently? other factors?) • Style of communication • Other observations?

14. Social Media 3 slides describing communications on social media channels: • Channels of communication • Communicated content • Communication patterns (how frequently? other factors?) • Style of communication • Other observations?

15. Mobile 1 slide describing communications on mobile channels: • Channels of communication (mobile apps, mobile website) • Communicated content • Communication patterns (how frequently? other factors?) • Style of communication • Other observations?

16. Events 1 slides describing communications through events: • Description of events (what? where? who?) • Event patterns (regularity and schedule) • Style of communication • Other observations?

17. Other communications (if any) 1 slide describing communications through any other channels: • Channels of communication • Communicated content • Communication patterns (how frequently? other factors?) • Style of communication • Other observations?

18. Effectiveness of marketing communications 2 slides analyzing the choice of communication channels and the communication style & behavior in the context of the positioning and targeted market

19. Your analysis of the marketing behavior

20. The most interesting/ fun discovery 1 slide sharing what you found especially interesting/ fun/ surprising in exploring the marketing behavior of the company/ organization

21. Your conclusions 1-2 slides about the major characteristics of the Marketing Strategy