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GIVING TO HERITAGE The Heritage Alliance. The Heritage Alliance. The leading umbrella organisation for the independent heritage movement. Chairman – Loyd Grossman, CEO Kate Pugh 90+ members covering over 6 million members.
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GIVING TO HERITAGE The Heritage Alliance
The Heritage Alliance • The leading umbrella organisation for the independent heritage movement. • Chairman – Loyd Grossman, CEO Kate Pugh • 90+ members covering over 6 million members. • What we do: advocacy champion, catalyst for shared influence, promote the value of heritage in today’s society. • Build financial resilience of the non-government heritage sector.
Catalyst Programme • The Heritage Alliance – Giving to Heritage • Northern Ireland Environment Link • Arts & Business Scotland • Hampshire County Council Arts & Museums Service • Cornwall County Council • Wales Voluntary Action Council • Norfolk Museums and Archaeology Service • The National Archives • The Prince’s Regeneration Trust.
Giving to Heritage • Part of the HLF- funded £3 million Catalyst initiative, a partnership between HLF, DCMS and Arts Council England to encourage more private giving to culture and heritage. Also to build capacity and fundraising skills of culture and heritage organisations. • ‘Giving to Heritage’ - a series of high quality bespoke training delivered by our partner, the Institute of Fundraising. • ‘Giving to Heritage’ will boost the skills and confidence necessary to access funding from private donors, corporate sources, trusts and foundations.
Who should participate? • Any staff, volunteer, committee member or trustee with responsibility to develop and deliver fundraising activities for a heritage project or organisation. • Learners should come to the training with a specific fundraising need in mind. • We expect the participant to show how they will cascade the learning across their organisation.
Examples of attendees • Society for the Protection of Ancient Buildings • Heritage of London Trust • Saltdean Lido • Heritage Railway Association • Jewish Heritage • Avon Industrial Buildings Trust • The Churches Conservation Trust • Woodchester Mansion Trust • Nautical Archaeology Society • Chichester Cathedral Restoration Trust • Society for Post-Medieval Archaeology • Coventry Charterhouse Trust • RAF Air Defence Radar Musem
What training will be available? • A series of 99 one-day workshops across the UK rolled out over a two year period, starting in June/July and again in September/October 2014. • Cost: £20.00 • 15 places on each workshop. • Institute of Fundraising trainer and a heritage expert. • Use of heritage fundraising case studies. • Use of heritage sites as venues where possible. • Future events: mentoring opportunities, telephone surgeries, action learning sets, webinars and other training events. • Total of 8,500 learning opportunities.
Developing a Fundraising Plan Establishing the case for support The case in practice Research and segmentation Developing the plan Implementing the plan Monitoring & evaluation Trainer directed presentation Learner personal reflection Whole group discussion Small group case studies Practical tasks in pairs June/July 9 UK regions First workshops - 1
First workshops - 2 • Developing a case for support • Case statement • Generic case for support • Market research • Adapted case: written • Adapted case: verbal • Testing in an adapted case • Trainer directed presentation • Learner personal reflection • Whole group discussion • Small group case studies • Practical tasks in pairs • September/October 9 UK regions
Other workshop subjects • Major donor fundraising • Trusts and foundations • Corporate partnerships • Community fundraising • Using digital and social media • Legacy fundraising • Measuring success and reporting impact • Event fundraising • Fundraising for an endowment • Funding through a trustee board
How to book • Booking via the new website: www.givingtoheritage.org.uk • Regularly updated training events, locations, latest news. • Link to Institute of Fundraising for payment.
Contacts www.givingtoheritage.org.uk Mark Webb, Giving to Heritage E: mark.webb@theheritagealliance.org.uk T:020 7224 2222 Heritage Funding Directory http://www.theheritagealliance.org.uk/fundingdirectory/main/fundinghome.php The Heritage Alliance, 10 Storey’s Gate, Westminster, London SW1P 3AY E: mail@theheritagealliance.org.ukW: www.theheritagealliance.org.uk T: 020 7233 0500 Twitter: @heritage_ngos Chief Executive Kate Pugh E: kate.pugh@theheritagealliance.org.uk To subscribe to Heritage Update Go to http://www.theheritagealliance.org.uk/heritage-link-update-e-bulletin/