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Multimedia Audiovisual Audio Print. Stereotypes Prejudices Traditions Social Reality. What is the production process of the media?. Context. Through what cultural structures do we interpret?. Which forces act on media?.

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  1. Multimedia • Audiovisual • Audio • Print • Stereotypes • Prejudices • Traditions • Social Reality What is the production process of the media? Context Through what cultural structures do we interpret? Which forces act on media? Messages are interpreted according to the receiver/consumer and the emitter/producer. Both perspectives are defined by things such as time, place, and motive. • Direct influence • Indirect influence • Interaction • Political • Business • Global Media Systems Hypothesis on media - audiences relations.

  2. Print • Audio • Visual • New Media • Through different mediums • Framing • Sourcing • Authoring Shaping media messages Analysis &Evaluation Case studies of different mediums, from different countries Limitations of media structures Determining how the media shape messages, and discussing the limitations of different structures and the effects of such limitations on the content of the media. Includes identifying possible motives behind messages • Time & space • Commercial • Ideological • Compared Coverage • Political position • Socio-cultural structure • Economic interests • Multiple/limited sources • Ethical dimension Search the different messages inside a message

  3. Traditions, race, gender • Legal differences • Compare News, Ads, Films, New Media • How Audience uses media? • How Audience interprets media? Psychology of the media Uses &Benefits Cultural differences in uses of the media Psychology of consumption An audience-based perspective that determines how and why users understand/use media and to what effect/extent/outcome. Explores such uses and understanding through cultural, religious, societal, gender, racial, and political filters. • What do you use media for? • How society affects individual use? • Entertainment, Information, Education • How Media affects Audience? • How Audience affects Media? • Which other social forces participate? Audience – Media Interactions

  4. Creating a mindset through which consumers of media apply active critical thinking skills and healthy skepticism to critique media content, motives, and outcomes. Skepticism • Stereotypes • & Prejudices Search Meta-messages • Ethical Positions • Check sources, facts& author’s background • Check diversity of perspectives Socio-cultural structures Economical Interest Political Implications Social Repercussions

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