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Sustainable Industries

Sustainable Industries. By Nik Blosser President, Celilo Group Media March 2004. Prologue: What is sustainability?. Definitions. Brundtland Report: “…meet our own needs while allowing future generations to meet their own needs.” The Natural Step Framework: 4 “system conditions”.

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Sustainable Industries

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  1. Sustainable Industries By Nik Blosser President, Celilo Group Media March 2004

  2. Prologue:What is sustainability?

  3. Definitions • Brundtland Report: “…meet our own needs while allowing future generations to meet their own needs.” • The Natural Step Framework: 4 “system conditions”

  4. Victory (in sustainability) as defined by William McDonough 1. 100% of energy from renewable sources; 2. All products in the world made from either: (i) biological nutrients that replenish the earth after use, or; (ii) technical nutrients that are perpetually and safely recycled.

  5. What are sustainable industries? Businesses that have ecological innovation as a core part of their business model. 1. Products (renewable energy, technical ‘nutrients’); 2. Processes (biological and technical nutrient processes);

  6. Sustainable Industries: • Product manufacturers • Distributors • Raw material providers and brokers • Professional service providers

  7. The next Bill Gates will come from the renewable energy world. -- Theodore Roosevelt IV, Wall Street Investment Banker

  8. Main Story:Emergence of Sustainable Industries in the NorthwestCategories • Status • Opportunity

  9. 4 Major Categories • Green Building • Recycled Products • Sustainable Agriculture/Natural Resources • Renewable/Smart Energy

  10. 1. Green Building • Raw lumber • Wood products manufacturers • Architects, contractors, interior designers • Building efficiency systems and services.

  11. Islandwood (LEED Gold)

  12. Status • City of Seattle leadership in LEED development • Concentration of LEED experts in region • GreenBuild conference in Portland, November 2004 • Booming growth in private sector development

  13. Green Building Barriers to growth: - Marketing: demonstrating value in LEED certification; - Policy: out-of-date building codes; - Product availability.

  14. 2. Recycled Products • Processors (paper, metal, glass, plastics, organics, wood, electronic waste) • Manufacturers using recycled products

  15. Status • Portland #1 recycling rate in the nation of larger metro areas (Waste News) • Bottle bill in Oregon • Scrap metal recycling expertise – exporting to Pacific Rim • King County/City of Seattle bans on various materials

  16. Recycling Opportunities

  17. Compostable Organics Portland metro region 2002 (tons)

  18. Paper

  19. Construction & Demolition Debris

  20. Other Materials

  21. 2. Recycled Products Barriers to growth: - Policy: raising recycling rates, particularly for construction & demolition debris and organics; WA reporting system needs improvement - Markets: creating markets for various waste streams and materials; - Engineering: “waste is a failure of design”

  22. E-waste

  23. 3. Sustainable Agriculture/Natural Resources • Organic and Food Alliance-certified farmers • Marine Stewardship-certified seafood • Food processors • Food preparers/servers

  24. Status • National certifiers HQ in NW: Oregon Tilth, Food Alliance, Marine Stewardship Council, Organic Materials Review Institute (OMRI) • WA: state organic certification; decent technical assistance for organic farmers • OR: lacking in technical assistance and organic ag research

  25. 3. Sustainable Agriculture Barriers to growth: - Technical assistance: ag extension research; - Policy: Transition assistance to farmers seeking certification is critical; - Marketing: US citizens are simply used to paying too little for food.

  26. 4. Renewable/Smart Energy Renewables (wind, solar, geothermal, wave, biomass, hydro) • Development and Generation • Manufacturing • Transmission and consulting services • Energy efficiency technologies

  27. NW Windpower Advantages • Oregon and Washington ranked in top ten in the nation for wind resources • Wind “shapes” well with hydropower • One of largest wind developers HQ in Portland (PPM) • One of largest wind turbine manufacturers has US HQ in region (Vestas)

  28. National ranking of NW green power programs • Portland General Electric: #2 (and #1 IOU) • PacifiCorp: #5

  29. # of birds killed by wind turbines annually 6,000

  30. 4. Renewable/Smart Energy Barriers to growth: - Policy: federal tax credit for wind energy (lapsed this year) - Policy: renewable portfolio standards in WA, OR and neighboring states - Market: higher energy costs make renewables and smart energy tools more viable

  31. Other possible categories • Transportation: hybrid-electric cars, transit systems, fuel cells • Green chemistry

  32. By-the-wind sailor

  33. If an invertebrate can sail into the wind, you can, too.

  34. • Sustainable Industries Journal NW(monthly)• Sustainable Industries Overview 2004(annual)• Chinook Book(annual Seattle/King County and Portland metro editions) For more information: www.sijournal.com

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