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Understanding Consumer B ehaviour

Understanding Consumer B ehaviour. LU 5. Outcomes. P. 56. Consumer Behaviour. Consumer behaviour. Marketers = influence consumer behaviour, so that consumers will buy our product If we want to influence we need to UNDERSTAND. Psychological variables. Motivations Physiological needs

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Understanding Consumer B ehaviour

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  1. Understanding Consumer Behaviour LU 5

  2. Outcomes • P. 56

  3. Consumer Behaviour

  4. Consumer behaviour • Marketers = influence consumer behaviour, so that consumers will buy our product • If we want to influence we need to UNDERSTAND.

  5. Psychological variables • Motivations • Physiological needs • Safety security needs • Social needs • Ego needs

  6. Perceptions

  7. Learning

  8. Attitudes

  9. Attitude

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