1 / 7

Reader B ehaviour

Reader B ehaviour. Newspapers are popular with all demographics. Reaching nearly three quarters a week. 73% Adults every week. 76% ABC1s every week. 73%. 76%. 71% Female main shoppers every week. 75% 15-34 men every week. 71%. 75%.

mireya
Download Presentation

Reader B ehaviour

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reader Behaviour

  2. Newspapers are popular with all demographics Reaching nearly three quarters a week 73% Adults every week 76% ABC1s every week 73% 76% 71% Female main shoppers every week 75% 15-34 men every week 71% 75% Source: NRS Jan 13– Dec 13 / Figures include all Newsworks titles plus FT, Express, Star & Metro

  3. Even among younger audiences 65% of 15-24s working 8+ hours per week read across the week 64% of 15-19s read across the week 72% of 20-24s read across the week Social media has not displaced newspapers but supplemented it Source: NRS Jan 13– Dec 13/ Figures include all Newsworks titles plus FT, Express, Star & Metro

  4. And female audiences 15m 10m Women who read a women’s magazine in a week Women who read a newspaper in a week Source: NRS PADD Jan 13 – Dec 13 + comScore November 2013

  5. Newspapers are enjoyed across the day Source: BMRB/Newsworksresearch/weekdays (base women)

  6. Readers revisit their paper several times a day 3 Pick ups everyday Source: BMRB/Newsworks research/weekdays (base women)

  7. Digital newsbrand involvement is approaching that of print 1hr 55mins 2hrs 37mins 3hrs 47mins 3hrs 49mins Source: IPA Touchpoints: Time spent, weekly

More Related