It’s about Being Found

1. It’s about Being Found The Breakfast Club NJ PLEASE NOTE THAT I STRIPPED MOST OF THE PICTURES BECAUSE I DID NOT ASK FOR PERMISSION TO USE IT. IT IS PERFECTLY LEGAL TO SHOW PICTURES WHICH I DO NOT OWN BUT NOT OK TO DISTRIBUTE TO OTHERS. I AM CERTAIN THAT YOU UNDERSTAND.

2. Why do you have to be found? First, because you’re looking for a job and want to be relevant in the job market. Second, because you want inbound marketing—meaning, recruiters—calling you. Third, because the cards are stacked against you.

3. What to do to be found? • Be active on LinkedIn. Real active! This is where 94% ofrecruiters and employers look for talent. • Realize that Google, LinkedIn and other social media are your new resume • Don’t practice outmoded job-hunting skills. • Fact: Thousands of job seekers can’t fill thousands of vacancies. • Don’t gravitate to large companies, because that’s where the competition is. • LinkedIn is the premier business platform for job seekers—provided they get found.

4. If you’re not found by recruiters and employers, you don’t exist!

5. Advice from William Arruda Ignore LinkedIn’s advice to accept connection requests only from people you know. That helps sell LinkedIn Premium, but it doesn’t help you get found. LinkedIn’s search algorithm favors those who are in your network, which means that when people are looking for the skills you offer, the results of their searches are displayed with first-level connections first, then second-level connections, and so on.

6. I have 26,000 first-level connections, 1.6 million at the second level, and 517 million at the third level

7. At LinkedIn—and elsewhere, too:if you can’t measure it, you can’t manage it

8. When a recruiter is keyword- searching, your ranking high is crucial

9. Here I searched for the terminterview coaching

10. Remember that two kinds of reviewers are looking at you

11. A recruiter’s screen view

12. A recruiter’s screen of a candidate

13. Align your profile with the search process You must show up in the appropriate search result. Here I searched for VP of marketing.

14. Align your profile with the search process You must show up in the appropriate search result You should show up higher than other candidates do. You must stand out among the search results.

15. LinkedIn profile requirements • For your profile to be found, it must be 100% complete and must include: • Your industry and location • An up-to-date current position with description • Two past positions • Your education • A minimum of three skills • A minimum of 50 connections • And—

16. Excellent pictures

17. Need some improvement

18. Terrible! Inappropriate!

19. 8 Steps to get high ranking Keywords are the search terms people use to find what they want in a search engine, social network, or applicant-tracking system.

20. . Here I searched for the keywords VP of marketing. Why did these two people come up as first and second?

21. . 1. Create a list of your competitors on LinkedIn based on their titles.

22. . 2. Copy the information found on the first five people into a Word document.

23. . 3. Delete the “fluff” and keep only what you consider to be keywords.

24. . 4. Create a column and alphabetize.

25. . 5. Number the words that appear often. 6. Sort the words by the highest number

26. . 7. Delete except, say top 10 to 15 words.

27. . 8. “Borrow” the same common keywords, and use them in your profile. It is of utmost importance that you use these words in the right context and that they are pertinent to you. “Stuffing” is the term used when someone uses the same words too often. The LinkedIn algorithm penalizes for such behavior.

28. Compare keywords via Indeed Job Trends

29. Compare keywords via Indeed Job Trends

30. Comparing the term interview coaching with career coaching

31. Maximize your LinkedIn headline or tagline The tagline immediately follows your name at the top of your LinkedIn profile.

32. People immediately see your name, photo, and tagline The professional headline is the tagline immediately following your name at the top of your LinkedIn profile. The professional headline accompanies your name and photo in your LinkedIn activities.

33. Maximize your LinkedIn headline The professional headline is the tagline immediately following your name at the top of your LinkedIn profile. The professional headline accompanies your name and photo in your LinkedIn activities. LinkedIn allows 120 characters for your headline. Use that space to market yourself.

34. A good headline

35. Headline sample–magnified

36. Headline sample

37. Headline sample–magnified

38. Not a very good headline

39. Don’t advertise your transition

40. How to describe your current job • Use a job title that matches your goal. • Example: Registered nurse pursuing hospital work • Don’t list volunteer, nonprofit, or the like as a current job, because recruiters might think you’re working there gainfully. • Employers think you’re working for this organization.

41. How to describe your current job • Use a job title that matches your goal. • Example: Registered nurse pursuing hospital work • Don’t list volunteer, nonprofit, or the like as a current job, because recruiters might think you’re working there gainfully. • Highlight goals, not your unemployment. • Point out your future value to employers by adding skills and job title keywords that define the type of role you’re pursuing. Example: I offer a broad operations background that includes lean Six Sigma, team management, production supervision, and plant engineering skills.

42. Current position: A good example

43. Field limits in characters Headline 120 characters Summary 2,000 characters Company name 100 characters Position (job title) 100 characters Position description 2,000 characters Interests 1,000 characters Details for contacting 2,000 characters

44. Resources for people in transition

45. . Questions and Answers My contact information Alex Freund 609-333-8866 alex@landingexpert.com www.landingexpert.com