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Building A Social Media Listening Dashboard

Building A Social Media Listening Dashboard. Photo By The|G|tm. 100%. 100%. 95%. 95% of the online conversation about your product takes place outside of your webpage. Photo by thomas_beck. 6 Elements of a Social Media Monitoring Strategy. Detection. Photo By Scotproof.

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Building A Social Media Listening Dashboard

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  1. Building A Social Media Listening Dashboard Photo By The|G|tm

  2. 100% 100%

  3. 95% 95% of the online conversation about your product takes place outside of your webpage Photo by thomas_beck

  4. 6 Elements of a Social Media Monitoring Strategy • Detection Photo By Scotproof

  5. 6 Elements of a Social Media Monitoring Strategy • Aggregation

  6. 6 Elements of a Social Media Monitoring Strategy • Escalation Photo by lecasio

  7. 6 Elements of a Social Media Monitoring Strategy • Engagement Photo by LEO™

  8. 6 Elements of a Social Media Monitoring Strategy • Tracking and Archiving Photo by chromewaves

  9. 6 Elements of a Social Media Monitoring Strategy • Analysis

  10. Quantitative Qualitative(Best Place To Start) Making Information Usable Photo by Justin Gaurav Murga Photo by Yukon White Light

  11. Make A List • Determine what you should be listening for • Company • Products • Executives • Campaigns  • Technology • Events • Issues • Legislation • Experts in the Field • Your Competition Photo by MarcelGermain

  12. Reality Check

  13. RSS

  14. Old Style Internet Blogs Websites

  15. RSS = Info Comes To You Blogs Websites

  16. Read It Like Email

  17. RSS Reader • Free Readers • Omea Reader • Google Reader • Bloglines • IGoogle • NetVibes

  18. Today We’re Using

  19. By Word/Phrase Group Flintstones Betty Fred Barney Wilma Jetsons Jane George Elroy Astro By Source Type Microblogs Social Media Bookmaking Message Boards News sites Blogs Blog Comments Media Sharing Folder Organization

  20. Folders For Jeremiah Owyang

  21. Brian Solis Chart

  22. BackType Bing Blog Pulse Bloglines BoardTracker Delicious Digg Flickr FriendFeed Google Alert Google Blog Search IceRocket Reddit Social Media Firehose Social Mention Stumbleupon Technorati Twitter Yahoo News YouTube Social Media Websites We're Targeting

  23. Blogs Blog Comments Microblogs Message Boards Media Sharing News Sites Social Media Bookmarking Social and New Media Sources

  24. Persistent Search Photo by SARhounds

  25. Fine Tune with Search Operators

  26. Your Dashboard In 6 Steps • Subscribe to RSS Feeds From • Spy (spy.appspot.com) • Keotag.com • BoardTracker.com • Google Alert • Social Mention.com • Social Media Firehose (Yahoo Pipes)

  27. Spy

  28. Spy Results

  29. Spy RSS

  30. Subscribe orCut and Paste URL Address Bar

  31. Add To Bloglines

  32. Complete Subscription

  33. Keotag

  34. BoardTracker.com

  35. Google Alert

  36. Social Mention.com

  37. Social Media Firehose (Yahoo Pipes)

  38. Results

  39. KD Paine

  40. Theme Organizing Data

  41. One Last Thing

  42. 10 Essential Social Media Monitoring Articles

  43. Steve Farnsworth • If we should talk, please contact me: • (650) 331-0594 • Joltsocialmedia@Gmail.com • Facebook: facebook.com/stevefarnsworth • LinkedIn: linkedin.com/in/stevefarnsworth • Twitter: @TheRealPRMan • My Blog: stevefarnsworth.wordpress.com

  44. Persistent Search Websites

  45. Persistent Search Notes • Spy is at www.spy.appspot.com • Keotag is at www.keotag.com • Social Media Firehose can be found by going to http://pipes.yahoo.com and searching “Social Media Firehose.” Select the Pipe created by Kingsley • Social Mention is at www.socialmention.com

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