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What news from the psychologists ?. On the psychology of meat consumption Stijn Bruers. ‘Echte meisjes in de jungle’. Cognitive dissonance. Example : eating tomatoes is immoral ? Cognitive dissonance : behavior <> values
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Whatnewsfrom the psychologists? On the psychology of meatconsumption Stijn Bruers
Cognitivedissonance • Example: eatingtomatoes is immoral? • Cognitivedissonance: behavior <> values Festinger, L. (1957). A theory of cognitive dissonance. New York, NY: Harper & Row. • Changes in moral attitudes: the cheating experiment Mills, J. (1958). Changes in moral attitudes followingtemptation. Journal of Personality, 26(4), 517-531. • The meat paradox Bastian B., Loughnan S., Haslam N. & Radke H. (2012). Don't Mind Meat? The Denial of Mind to Animals Used for Human Consumption. Personality and Social Psychology Bulletin vol. 38 no. 2 p.247-256. Loughnan S., Haslam N. & Bastian B. (2010). The role of meat consumption in the denial of moral status and mind to meat animals. Appetite 55 p.156–159. Bratanova B. Loughnan S. & Bastian B. (2011). The effect of categorization as food on the perceived moral standing of animals. Appetite 57 p.193–196
Cognitivedissonance • Humanuniqueness Bilewicz M., Imhoff R. & Drogosz M. (2010). The humanity of what we eat: Conceptions of human uniqueness among vegetarians and omnivores. European Journal of Social Psychology. • Moral disengagement • Shifting/spreadingresponsibility • Rationalizations • Eufemisms • Denying /minimizingharmfulconsequences • Dehumanizingvictims Bandura, A., Barbaranelli, C., Caprara, G.V. & Pastorelli, C. (1996). Mechanisms of Moral Disengagement in the Exercise of Moral Agency. Journal of Personality and Social Psychology, Vol. 71(2), p.364-374
Cognitivedissonance • Carnisticnumbing 1) People want to have a positive self-image, and consistency between values and behavior is part of this. 2) A positive self-image does not allow for unnecessary violence against innocent individuals. 3) Meatproduction is a kind of unnecessaryviolence. 4) Meat consumption is a form of complicit violence (second-hand violence, in which one lets others do the dirty work). 5) Therefore meat consumption causes cognitive moral dissonance (conflict between values and behavior) and is a threat to self-esteem. 6) Psychic numbing is a response to a threat to a positive self-image. 7) Carnistic numbing is used in order to reduce such dissonance. Melanie Joy (2002). Psychic numbing and meat consumption: the psychology of carnism. Dissertation, San Fransisco.
Posttraumatic stress • Slaughterhousworkers: Perpetration-Induced Traumatic Stress (PITS) MacNair, R. (2002) Perpetration-Induced Traumatic Stress: The Psychological Consequences of Killing. Westport, CT: Praeger Publishers. Dillard, J. (2008) A Slaughterhouse Nightmare: Psychological Harm Suffered by Slaughterhouse Employees and the Possibility of Redress through Legal Reform, Georgetown Journal on Poverty Law & Policy 15.
Situationism • Asch’sconformityexperiments (grouppressure) Asch, S. E. (1956). Studies of independence and conformity: A minority of one against a unanimous majority. Psychological Monographs,70 (416). • Bystander effect Latané, B., & Darley, J.M. (1970). The unresponsive bystander: Why doesn’t he help? Englewood Cliffs, NJ: Prentice-Hall. • Zimbardo’sprisoners experiment Zimbardo, P. G. (2004). A Situationist Perspective on the Psychology of Evil: Understanding How Good People Are Transformed Into Perpetrators. In A. G. Miller (Ed). The Social psychology of Good and Evil, New York, Guilford Press. • Milgram’sobedienceexperiments Milgram, S. (1974). Obedience to authority: An Experimental View. HarperCollins.
Situationism • A reasonable motive (at first sight) : meat is nutritious, tradition ... • Eating animal products is not all or nothing: consumption can be increased in small steps without paying attention to it. • Victims (the animals) are not visible, advertisements on TV give a false impression of the livestock industry. • Easy to shift the responsibility to others, the butchers and fishermen. • Influenced by people in authority positions: parents, teachers, celebrities and politicians. • Others act as ifnothing is wrong. • Others with whom we feel a connection (family, friends and colleagues) stay calm and continue eating meat.
Lessenpakket vlees kleuters Ik zal je wat vertellen: ik eet graag gehaktballetjes, salami op mijn boterham, een worstje in de pan, gebakken door mam, een biefstuk of saté, vlees vind ik best oké!
Vegaphobia • Do-gooder derogation and anticipated reproach Monin, B., Sawyer, P.J., & Marquez, M.J. (2008). The rejection of moral rebels: Resenting those who do the right thing. Journal of Personality and Social Psychology, 95(1), p.76-93. Minson, J.A. & Monin, B. (2012) Do-Gooder Derogation. Disparaging Morally Motivated Minorities to Defuse Anticipated Reproach, Social Psychological and Personality Science vol. 3(2) p.200-207 • Vegaphobia Cole, M. & K. Morgan (2011), Vegaphobia: derogatory discourses of veganism and the reproduction of speciesism in UK national newspapers. The British Journal of Sociology, 62(1): 134-153.
Sweepingourvaluesoff the table? • Meatfromdogsdisgusting • Kalfje Willy • Carrot Freddy? • Reactions of tomatoeater versus meateater • Inconsistency in ascribing mental abilities of animals • Panic when killing chicken with own hands • Rather smashing robot than chicken • PITS of slaughterhouseworkers • Hunting rituals instead of fruit picking rituals (hunters whispering into ear of animal) • Children spontaneously want to pet pigs and dogs instead of killing them • Emotional bond with animal but not with cauliflower • Parents want to shield their children from horrific images of livestockindustry • Psychologicalrepressionmechanisms (camouflage, detachment, dissociation, rationalization, euphemisms, shiftingresponsibility ...) • Cultures have culinary taboos about meat but not about vegetables. • Do-gooderderogation • “Youjust want us to feelguilty.”
Interspecies model of prejudice • Dehumanization, bestialization Bandura, A., Underwood, B., & Fromson, M.E. (1975). Disinhibition of aggression through diffusion of responsibility and dehumanization of victims. Journal of Research in Personality, 9, 253–269. • Speciesism > racism Costello, K., & Hodson, G. (2010). Exploring the roots of dehumanization: The role of animal-human similarity in promoting immigrant humanization. Group Processes and Intergroup Relations, 13, 3-22. Costello, K., & Hodson, G. (2012). Explaining dehumanization among children: An interspecies model of prejudice. British Journal of Social Psychology.
Terror management theory • Consciousness of ownmortality (fear of death) triggersspeciesism Goldenberg J.L., Pyszczynski T., Greenberg J., Solomon S., Kluck B., Cornwell R. (2001). I am not an animal: mortality salience, disgust, and the denial of human creatureliness. Journal of Experimental Psychology General. 130(3):427-35. Goldenberg, J. L., Heflick, N., Vaes, J., Motyl, M., & Greenberg, J. (2009). Of mice and men, and objectified women: A terror management account of infrahumanization. Group Processes & Intergroup Relations, 12, 763–776.