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NOTE: Ignore any call-in information provided by the web-ex software.

NOTE: Ignore any call-in information provided by the web-ex software. Call-in using our RU Toll Free Dial-in Number: 800-868-1123 & Participant Passcode: 89648935. Volunteer Leadership Learning Series. Session: Communications 102: Online and Social Media

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  1. NOTE:Ignore any call-in information provided by the web-ex software. Call-in using our RU Toll Free Dial-in Number: 800-868-1123 & Participant Passcode: 89648935

  2. Volunteer Leadership Learning Series Session: Communications 102: Online and Social Media Presenters: Tamara Remedios RC'97, RBS'97, RUAA Board Member Anthony Guido, Director of Alumni Communications

  3. Online Community at Ralumni.com • Reconnect with Classmates • Message Boards • Blogs • Photos • Coming Soon: dynamic online groups!

  4. www.LinkedIn.com • Great for Professional/Networking Events & Groups • Rutgers Alumni Group • 7,276 Members • Ways to promote group/event: • Post information/Email • Create an Event • Create a Group

  5. www.Facebook.com • Powerful, Dynamic Social Marketing Tool • 21-39 largest market on Facebook - Young Alumni • Highly Viral • Spend 1-3 hours a day • Rutgers Alumni • Page + Group • 26,000+ declared Rutgers Alumni • Become “Social” • Create an Event • Create a page or group (before doing these: have photos, logos at-hand)

  6. Feed

  7. www.Facebook.com • Get Fans for page • email blasts, sent people you know, post on other groups • When to promote • Prior to event • Post event TIP: Business hours • How to promote group + events • Post on similar groups/sites • Status updates • Add photos • Create events • Buy Facebook Ad

  8. Welcome to the RUAA family! *This presentation will be available online at www.Ralumni.com/tools.* Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni. ~ Advancing Rutgers University by engaging all alumni. ~ Questions? Contact Anthony Guido, director of communications, at aguido@winants.rutgers.edu or 732-932-7490 ext. 218.

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