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Innovation Strategy Design. An Interactive W orkshop for Research Groups. RESEARCH TEAM:. Academic Image:. Target Groups:. Assets & Processes:. Effect on Research:. Impact on S ociety:. Concepts:. External Image:. ”Tools of the trade ”. Innovation S trategy D esign. IAI
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Innovation Strategy Design An InteractiveWorkshop for Research Groups
RESEARCH TEAM: Academic Image: Target Groups: Assets & Processes: Effect on Research: Impact on Society: Concepts: External Image:
”Tools of the trade” Innovation StrategyDesign IAI Intellectual Assets Inventory F2R Freedom2Research URA UtilizationRoleAnalysis IAV Intellectual Asset Verification R3 Research Resilience Review Whatcanweutilize? Howcanweutilize? Whatresponsibility?
Why a Strategy? Vision Opportunities Strategy Now Strengths
Workshop Process • One area at a time • Make sure every voice is heard • Co-createconcepts and words • Speak for yourownideas, not againstothers’ • The process manager holdsboth the baton and the pen • We’ll cover somegroundbutperhaps not all the way • There’smore support ifwewould like
Before We Start • My name is… • I feel like a (anonymous) • Prisoner – I don’twantto be here and I willhave a negative impactif I can! • Vacationer – Nice to be away from everydaywork so don’t ask metocontribute! • Shopper – Thismight be interesting and I’m sure I’llfindsomethingworthtakinghome! • Explorer – I reallyenjoyexploringthis and I promisetocontribute as much as I possiblecan!
Innovation Strategy 1. COncepts
Questions - Concepts • Whatdoes ”Innovation” and ”Research Utilization” meantous in our research group? • Whyshouldwe be involved in innovation as researchers? • Please note thatthisconcerns innovation as academicpractice, not innovation as a research topic!
From Research to Utilization ! What responsibility for utilization, should we take? ? Innovation What is beingutilized? What forms of utilization should we choose? Benefit in society Research outcomes
What is innovation in an academiccontext? • An innovation is utilized research basedknowledge. • Innovation is the process that leads to the utilizationof research basedknowledge. • An invention is a kind ofintellectual asset, and thus not an innovation.
Innovation Strategy 2. IMPACT
Questions – Impact (external) • What kinds of impact on or results in other organisations (private, public, NGO) would we like our utilization to lead to? • What have we achieved so far? • What are we really good at? • What kind of results do we not want to see? • Examples: • ”Our innovation aims at supporting product development and new business opportunities for the large telecommunication companies.” • ”Our research results will first and foremost be utilized by small and medium sized companies wanting to improve their productivity.”
Innovation Strategy 3. Target Groups
Questions – Target Groups • Who should be the prime receivers of our research results? • What have we achieved so far? • What are we really good at? • What kind of stakeholders do we not want to exploit our research results? • Examples: • ”Our research has the biggest positive impact potential in society through a close collaboration with larger private and public healthcare institutions.” • ”Our research provides an important fundament for decision-makers in the Swedish government.”
Innovation Strategy 4. Assets & Processes
Question - Processes • What and howshouldweutilizeour research? • What have we achieved so far? • What are we really good at? • What kind of processes do we not want to use? • Examples: • ”Wewill make sure alwaystoinvestigatepossible IPR options for the resultsweproduce.” • ”Ourstrategic ambition is to make our research resultsavailable as Open Source.”
Whatis beingutilized? Belief Reality Sorry, no ideas at the moment, too busy interpreting the data I got from the computer algorithm I wrote that runs the measuring equipment I designed during lunch break… Model Invention Design Data Fotograf: Johan Wingborg Fotograf: Johan Wingborg Fotograf: Johan Wingborg Method Software
Innovation Strategy 5. Effects
Questions – Effects (internal) • What kinds of positive effects from utilization would we like to see on our own research? • What have we achieved so far? • What are we really good at? • What kind of effects do we not want to have? • Examples: • ”We would like our research utilization to lead to closer collaboration with more stakeholders in order to be able to widen our research to new areas.” • ”Through more attention in the media we can attract many more prominent researchers.” • ”By fulfilling our innovation objectives, our research becomes more competitive and can attract more funding by more industrial collaboration.”
Innovation Strategy 6. Image
Questions – Image • How do we want to be perceived from an innovation perspective? • By the academic world? • By others? • What do we have to offer and who is interested in that? • What have we achieved so far? • What are we really good at? • How do we not want to be perceived? • Examples: • ”We are regarded as the leading Swedish research unit producing research results that will make the IT infrastructure in public organisations significantly more efficient.” • ”We want to be regarded as a research group contributing to lower the cost of drug R&D and thereby making more medicine available to people with low income.”
Innovation Strategy Next step
Relation To OtherStrategies • The Innovation Strategyshould be alignedtootherpoliciessuch as: • IP • EqualOpportunities • Sustainability • Ethics • And ofcourse, the research group’s Research Strategy!
Other Tools Available Innovation StrategyDesign IAI Intellectual Assets Inventory F2R Freedom2Research URA UtilizationRoleAnalysis IAV Intellectual Asset Verification R3 Research Resilience Review Whatcanweutilize? Howcanweutilize? Whatresponsibility?
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