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Using effective recruitment to retain competitive advantage

Using effective recruitment to retain competitive advantage. LEARNING OUTCOMES FOR THIS LESSON. Explain the importance of employee recruitment procedures as a means of maintaining competitive advantage. Understand the purpose of a vision supported by values as a focus for corporate strategy.

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Using effective recruitment to retain competitive advantage

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  1. Using effective recruitment to retain competitive advantage

  2. LEARNING OUTCOMES FOR THIS LESSON • Explain the importance of employee recruitment procedures as a means of maintaining competitive advantage. • Understand the purpose of a vision supported by values as a focus for corporate strategy. • Appreciate the need for business organisations to develop their core competences.

  3. INTRODUCTION • Cummins designs and makes diesel engines, generators and related products. • Most organisations need to find ways of maintaining a competitive advantage over rivals. • One way of doing this is to build up the organisation's core competences. • These competences comprise the organisation's business strengths. • They are the resources that managers use to counter threats and to help them to take advantage of any opportunities.

  4. VISION AND VALUES • Cummins vision is to 'make people's lives better by unleashing the power of Cummins'. • To help it achieve this, Cummins has a range of values: • Integrity. Try to do what is right and keep our word. • Innovation. Be creative to make us better, faster, first. • Superior results. Do better than expected. • Corporate responsibility. Serve and improve the communities we live in. • Diversity. See that people are different and honour this. • Global involvement. Take a whole world view.

  5. RECRUITING • In order to maintain competitive advantage, organisations competing in a global marketplace must recruit the best people. • Recruiting staff is very costly but also a vital part of any business. • Cummins needs people who are not just skilled but also loyal and able to show good judgement under pressure. • As candidates are interviewed, they are awarded scores. These scores show how well they could do the job.

  6. CONCLUSION • To keep at the top of their sector, businesses must recruit the best. • Cummins uses thorough recruitment processes to make sure that it recruits the best workers.

  7. ASSESSMENT OF LEARNING OUTCOMES • How well can you explain the importance of employee recruitment procedures as a means of maintaining competitive advantage? • How well do you understand the purpose of a vision supported by values as a focus for corporate strategy? • How well do you appreciate the need for business organisations to develop their core competences?

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