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The New Era of Marketing

The New Era of Marketing. Social Networking . Dahiana Pena . Marketing. Marketing is everything a business does in order to play their products or service in the hands of potential customers. The Old Era of Marketing. Problems:. Customer Response Business Funds Original Intended Use.

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The New Era of Marketing

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  1. The New Era of Marketing Social Networking Dahiana Pena

  2. Marketing • Marketing is everything a business does in order to play their products or service in the hands of potential customers.

  3. The Old Era of Marketing

  4. Problems: • Customer Response • Business Funds • Original Intended Use

  5. Social Networking • “ Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web” – David Meerman Scott.

  6. Hypertargeting • Clara Shih explains that hypertargeting is “the ability on social networking sites to target ads based on very specific criteria, [Hypertargeting] is an important step toward precision performance marketing’’ (82).

  7. Be aware: • Balanced Marketing Plan

  8. Take Example Jay Kubassek Pro Elite “The point is, if you have right mind set, the right skill set , marketing the right product to the right people and your able to leverage it with the this technology its pretty hard not to be successful" - Jay Kubassek

  9. Works Cited • Flagler, Renee. "Are You Social? Marketing You Business with Facebook and Twitter."New York Amsterdam News 102.27 (2011): 6-S.6. Academic Search Premier. Web. 18 Oct. 2011. http://http://web.ebscohost.com.login.library.coastal.edu. • Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. Hoboken, NJ: John Wiley & Sons, 2007. Print. • Shih, Clara. The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff. Boston: Prentice Hall, 2009. Print • "Social Media Marketing – What, How and Why." Social Maximizer Blog. 19 May 2009. Web. 01 Nov. 2011. http://blog.socialmaximizer.com/social-media-marketing-its-benefits/. • Susie. "Knowing the Negative Effects of Social Media Marketing | SEO Blogs & Latest Search Engine Optimization News - SearchEngineOptimization.co.uk." SEO, Search Engine Optimization, SEO Optimisation Company : SearchEngineOptimization.co.uk. Search Engine Optimization, 19 June 2010. Web. 01 Nov. 2011. http://www.searchengineoptimization.co.uk/seo-blog/social-media-optimization/knowing-the-negative-effects-of-social-media-marketing.html. • "Direct Mail Advertising." KnowThis.com: Marketing Tutorials, News, How-to and More. Web. 03 Nov. 2011. http://www.knowthis.com/principles-of-marketing-tutorials/types-of-advertising-media/direct-mail-advertising/. • Owyang, Jeremiah. "What Makes a Successful Marketing Campaign on Social Networks? « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing." Web Strategy By Jeremiah Owyang: Web Marketing, Social Media. Web. 03 Nov. 2011. <http://www.web-strategist.com/blog/2008/02/19/what-makes-a-marketing-campaign-on-social-networks-successful/>.

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