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Permission Marketing

Permission Marketing. E@symail. iDot – 6.99% Click thru rate 55% conversion rate for Imember benefits program Ipix – 8% response and 36% conversion rate for registered users. E@symail.com. Email campaign strategy Email creative Email list management Email list brokering.

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Permission Marketing

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  1. Permission Marketing

  2. E@symail • iDot – 6.99% Click thru rate • 55% conversion rate for Imember benefits program • Ipix – 8% response and 36% conversion rate for registered users

  3. E@symail.com • Email campaign strategy • Email creative • Email list management • Email list brokering

  4. Why opt-in email? • Cost effective 20c per email • Fast and responsive – 5% within 24 hrs • 15% within 72 hrs • Politically correct • Versatile – product, catalogs, coupons, newsletter, surveys etc.

  5. EmailMaestro.com - Tips • The subject line is the most important part of your email message.  Create a powerful subject by combining an action phrase with a response-boosting incentive • Take our quick survey and win! • Get $20 off your favorite music!

  6. Personalize your email message to your audience's interests, needs, and the benefit of responding to your offer. • NOT GOOD: For more info, visit our website at http://www.emailmaestro.com

  7. Use an incentive to boost response to your offer.  Powerful incentives include contests, sweepstakes, discount coupons, free trials, free gift with money order, free shipping, and free email newsletters • Make your offer time-sensitive to create urgency and get prospects to act now. • EXAMPLE:Hurry, this special $20 discount ends at midnight on Friday, December 19th!

  8. Add impact with power words like free, win, discover, new, bonus, special, save and easy. • Keep your email message short (15-25 lines maximum) and easy to read by limiting paragraph length to 4-6 lines. • Make it easy for prospects to respond to your offer by including a prominent, direct link to your wed site with more details about your offer. • EXAMPLE:Take our fast 2 minute survey now at:http://www.emailmaestro.com

  9. What is opt-in email?It is the most successful online marketing tool ever devised. It is 2-3 times more effective than conventional direct email and 10 times more effective than banner advertising.

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